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Opportunity
From the immense success and positive feedback of the 2021 Holiday program, the Jim Beam Black 2022 Holiday kit was a direct, structural rerun featuring new artwork. To continue elevating the Jim Beam Black brand, JBC recreated the look and feel of a leather finish utilizing soft touch and an overall emboss. The additional application of precise, foil stamping created a distinct and luxurious contrast to that of the black background.
Our Approach
Our team of structural engineers refreshed the 2022 project by utilizing 28pt C1S SBS to hold 750 ml bottle with glassware.
The Result
The premium VAP exceeded our customers’ expectations to continue creating a memorable unboxing experience for consumers.
Let's Talk
Our packaging and print experts are ready to learn more about your brand and ‘unpack’ your needs. Contact us today to get the conversation started.
The VAP package features hot stamping and a soft touch coating with overall emboss for a leather look & feel.
The leather look & feel and hot stamping are continued across the package.
