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Jim Beam Black Holiday VAP

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From the immense success and positive feedback of the 2021 Holiday program, the Jim Beam Black 2022 Holiday kit was a direct, structural rerun featuring new artwork. To continue elevating the Jim Beam Black brand, JBC recreated the look and feel of a leather finish utilizing soft touch and an overall emboss. The additional application of precise, foil stamping created a distinct and luxurious contrast to that of the black background.

Our Approach

Our team of structural engineers refreshed the 2022 project by utilizing 28pt C1S SBS to hold 750 ml bottle with glassware.

The Result

The premium VAP exceeded our customers’ expectations to continue  creating a memorable unboxing experience for consumers.

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