The Freixenet holiday program is an advent calendar that houses 12 of their specialty crafted sparkling wines. The brand specified the need for quick turnaround and a cost-effective design that would allow for open flexibility in product placement.
The calendar houses 12 specialty crafted sparkling wines
Due to the size and weight of the package, it was designed to be ergonomically carried by the handle
The tree format concept was selected that embodied the spirit of the holiday season