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The Latest on Print and Packaging

How to Balance a Scientific Look for Nutraceutical and Pharmaceutical Packaging

The formulation of nutraceutical and pharmaceutical products should be based on rigorous scientific research, but that doesn’t mean that the brand’s image and packaging design should come across as overly scientific. Scientifically-developed products that are intended to improve health and wellness should be trusted as coming from a trusted authority, but they can also be…

Does Your Packaging Align with Today’s Health and Beauty Trends?

The health and beauty industry is subject to changing trends and market preferences, and brands must adapt their message to appeal to the modern consumer. Because packaging is often the first point of contact between the consumer and the product, it plays an important role in responding to shifting consumer demands. At JohnsByrne, we spend…

How Sampling Trends Are Changing the Way We Package and Sell Cosmetics

Samples of cosmetics used to mean single-use portions presented in cheap, nondescript packaging and handed out for free, in the hopes that shoppers would use the sample, fall in love, and come back to purchase the full-size product. But these types of free samples can seem less important to the consumer, and fail to spark…

Retail Product Packaging: 5 Must Haves

A large percentage of consumer decision making is based on response to packaging. Consumers subconsciously associate qualities of a product’s packaging with the product. Shoppers frequently make spur-of-the-moment decisions, and packaging is often the deciding factor in whether to buy a certain brand. Packaging is a vital marketing element, and products destined for retail require…

JohnsByrne North American Paperboard Packaging Competition Awards for 2016

Every year, the Paperboard Packaging Council (PPC), issues awards to the “best of the best” produced by the packaging industry. JohnsByrne is proud to be the recipient of several PPC awards in 2016, including: Judge’s Award – Casamigos Tequila Folding Carton Presenting a new high-end tequila on the market – even if you are George Clooney and his…

The Value of Custom Product Packaging

In retail, packaging for your product must be both practical and exceptionally appealing. Structural elements must be taken into consideration to ensure that your product is housed, displayed, and protected in the most effective way possible, while the visual details must elicit a positive, appealing first impression for a consumer. Packaging that Stands Out At…

Automotive Mailers That Work

Consumers are continually bombarded by advertising messages, and to be effective, a mailing piece must be above and beyond in quality, design, and appeal. Mailers play an integral role in the automotive industry, but the typical low-quality mailers with subpar graphics and dull colors will be immediately tossed out by consumers in the stack of…

20 Press Effects, Finishes, and Techniques to Enhance Your Packaging

Visually attractive packaging is crucial for sales success, and although you may know a great deal of attention goes into making high-quality packaging designs, you may not realize how much of the overall look comes down to the details. Learn how you can use different finishes and press effects to take your packaging to the…

JohnsByrne Proud to Announce 2015 PPC Awards

At JohnsByrne, we pride ourselves in bringing innovation to the table with each and every project. Pressing the limits on what’s possible and utilizing the latest technology, we’re able to create innovative packaging; kits and more come to life. We’re honored to be recipients of 5 PPC awards this year. The Paperboard Packaging Council (PPC)…