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The Latest on Print and Packaging

7 Custom Welcome Kits Your Brand Can Use

Photo Credits: Culligan Welcome kits are not only a great promotional tool for brands, but they are also a great way to create and improve relationships with clients and increase customer loyalty. There are many different types of welcome kits your brand can create, for a number of different situations. Learn more about 7 of…

Creating Effective Packaging for Marketing and Sales Kits

Creating marketing and sales kits is a very effective way to promote your business. These kits are typically used by your sales team to help show potential customers what your business is about, as well as the benefits that your product or service offers. To create a memorable sales and marketing kit, your brand must…

Heaven’s Door Spirits: Bob Dylan Makes a Splash with a New Premium Whiskey Brand

Bob Dylan wears many hats. Most people know him as a world-class musician. But his many talents include painting, being a grandparent, and metalworking. As of last year, he’s even a Nobel Laureate in literature! Now you can add one more hat to the Dylan collection: creator of a new premium whiskey brand, Heaven’s Door…

Elevating Your Brand with a Multi-Sensory Packaging Experience

Creating a brand experience for your product doesn’t end when a consumer purchases a product. The brand experience will continue through every step of the way until your consumer unboxes and experiences the product itself. Are you focused solely on designing packaging that looks great? Or are you also incorporating other senses – touch, smell,…

5 Tips for Creating Statement-Worthy Seasonal Packaging

The holiday season is the perfect opportunity to get creative, innovate, and release some captivating new packaging. It’s also a time when marketing budgets typically support the extra investment. But it takes a special effort to get noticed in this hectic time. Your competitors are pulling out all the stops and flooding the market with…

Make Your Packaging a Star

You already have great products. But what about your packaging? Far too often brands are opting for unremarkable elements when it comes to packaging. Consumers have seen them time and time again. Some of the brilliance of the product inside gets lost due to non-descript packaging. Good news: there are plenty of elements you can…

Simple Holiday Packaging Program Upgrades

The holidays are upon us! It’s hard to believe it’s that time of the year again, but we’re moving into a crucial period for your brand. Consumers are willing to spend more, but your competitors will fight you tooth and nail for that holiday sales boost. With so many great promotions out there, your packaging…

Promotional Pop-Up Mailer Design Tips

Direct mail promotions have entered a new era. In the second decade of the 21st Century, direct marketing has transformed, and now it is all about options. Marketers and brands have a unique, uninterrupted vehicle to reach customers and prospects alike with direct mail pieces that engage and impact. The key to direct mailing is…

Why Experiential Packaging Allows Consumers to Connect to Products Better

Regardless of whether a company sells their products online or in retail stores, brands need to connect the packaging with the product to boost sales and drive customer loyalty. According to an NPD study, when asked how they like to shop for products, the number one answer from consumers was the ability to self-test without…

Packaging – A Brand’s Most Important Marketing Tool

You know what makes your product exceptional and unique, but the average consumer in a retail venue might not. The goal of marketing is to develop your brand and make it appeal to consumers, and the packaging you choose plays an integral role in this process. Nothing defines the image or solidifies a consumer’s impression…