Unboxing the story behind the 2021 “Package of the Year.”
Combine an iconic holiday tradition with an equally iconic American consumer brand, and what do you get? For JohnsByrne, you get the opportunity to create the 2020 edition of Kiehl’s Apothecary Skincare Advent Calendar… which won “Package of the Year” at the Paperboard Packaging Council’s (PPC) 78th annual North American Paperboard Packaging Competition for 2021…
JohnsByrne and Kiehl’s Win Package of the Year at National Competition
Chicago, Illinois, January 12, 2022 – JohnsByrne, a premium packaging and custom print leader, recently took home the prestigious “Package of the Year” award at the Paperboard Packaging Council’s (PPC) 78th annual North American Paperboard Packaging Competition. This marks the third time JohnsByrne has collected the industry’s top honor over the past seven years. The…
Tales from The Limitless Pressroom #1: Crazy Customer Requests about Custom Packaging
“So, can you run real wood through your printing press?” After 60+ years in business, we’ve fielded a few unusual, perhaps outrageous, requests from customers about what’s possible. The question about wood? That’s a real one, and as good a way as any to kick off an explanation of why, if you can imagine it,…
7 Custom Welcome Kits Your Brand Can Use
Photo Credits: Culligan Welcome kits are not only a great promotional tool for brands, but they are also a great way to create and improve relationships with clients and increase customer loyalty. There are many different types of welcome kits your brand can create, for a number of different situations. Learn more about 7 of…
Creating Effective Packaging for Marketing and Sales Kits
Creating marketing and sales kits is a very effective way to promote your business. These kits are typically used by your sales team to help show potential customers what your business is about, as well as the benefits that your product or service offers. To create a memorable sales and marketing kit, your brand must…
Heaven’s Door Spirits: Bob Dylan Makes a Splash with a New Premium Whiskey Brand
Bob Dylan wears many hats. Most people know him as a world-class musician. But his many talents include painting, being a grandparent, and metalworking. As of last year, he’s even a Nobel Laureate in literature! Now you can add one more hat to the Dylan collection: creator of a new premium whiskey brand, Heaven’s Door…
Elevating Your Brand with a Multi-Sensory Packaging Experience
Creating a brand experience for your product doesn’t end when a consumer purchases a product. The brand experience will continue through every step of the way until your consumer unboxes and experiences the product itself. Are you focused solely on designing packaging that looks great? Or are you also incorporating other senses – touch, smell,…
5 Tips for Creating Statement-Worthy Seasonal Packaging
The holiday season is the perfect opportunity to get creative, innovate, and release some captivating new packaging. It’s also a time when marketing budgets typically support the extra investment. But it takes a special effort to get noticed in this hectic time. Your competitors are pulling out all the stops and flooding the market with…
Make Your Packaging a Star
You already have great products. But what about your packaging? Far too often brands are opting for unremarkable elements when it comes to packaging. Consumers have seen them time and time again. Some of the brilliance of the product inside gets lost due to non-descript packaging. Good news: there are plenty of elements you can…
Simple Holiday Packaging Program Upgrades
The holidays are upon us! It’s hard to believe it’s that time of the year again, but we’re moving into a crucial period for your brand. Consumers are willing to spend more, but your competitors will fight you tooth and nail for that holiday sales boost. With so many great promotions out there, your packaging…
