Scent Innovation for Direct Mail
Discover the power of scent to increase response rates and drive ROI With direct mail, marketers have a unique opportunity to engage with their audience’s senses. While direct mail already appeals to our sense of sight and touch it can further engage consumers through their sense of smell using scent marketing. A fragrance scent is…
Tales from The Limitless Pressroom #1: Crazy Customer Requests about Custom Packaging
“So, can you run real wood through your printing press?” After 60+ years in business, we’ve fielded a few unusual, perhaps outrageous, requests from customers about what’s possible. The question about wood? That’s a real one, and as good a way as any to kick off an explanation of why, if you can imagine it,…
The Trifecta for Direct Mail Testing
As with all marketing campaigns, there are successful direct mail campaigns and unsuccessful ones. But what makes a successful direct mail campaign? To answer that question, we spoke to direct mail experts at JohnsByrne. Here’s what we learned from interviewing Harriet Kessler, Direct of Business Development and Doug Peterson, VP, National Accounts. According to Kessler,…
Automotive Direct Mail – How Car Manufacturers Can Still Win Big
While technology has changed the way we market to potential buyers, traditional direct mail campaigns should still play a part in car manufacturers’ marketing campaigns. Reaching and exciting a large audience is still at the core of car brands – and direct mail can do that and more. The Role of Direct Mail Marketing in…
5 Direct Mail Innovations that Will make Your Next Marketing Campaign
Why Use Direct Mail at All? Direct mail lasts longer. A study from Temple University recently found that direct mail resulted in longer engagement times of the potential consumer. The study shows that advertising was associated with better brand recall, and ultimately resulted in greater purchases. Direct mail, unlike other channels, provides a variety of…
Making Your Direct Mail POP
In a day and age where the average adult receives 41 pounds of “junk mail” each year and throws 44% of it away unopened, direct mailers must stand out from the crowd to have a chance at reaching their target audience. The immediate first impression your mailer makes plays a huge role in whether it…
Promotional Pop-Up Mailer Design Tips
Direct mail promotions have entered a new era. In the second decade of the 21st Century, direct marketing has transformed, and now it is all about options. Marketers and brands have a unique, uninterrupted vehicle to reach customers and prospects alike with direct mail pieces that engage and impact. The key to direct mailing is…
Innovations in Direct Mail that are Changing the Playing Field for Marketers
The direct mail industry may have been around for a while, but innovation is no stranger to the industry. From using various stocks and structures to incorporating specialty 3D or interactive features, innovation in the direct mail industry continues to push the limits on what’s possible. Let’s explore some of the latest direct mail innovations…
Combining Structure & Design in Packaging Creation
The development of effective, impactful packaging for a new product necessitates the collaboration of a talented and dedicated team, including brand experts, marketers, packaging engineers, creative designers, and print vendors, to name a few. For a packaging solution that will simultaneously protect, showcase, and advertise your product, you’ll need a team with extensive experience and…
Turning the Traditional Direct Mail Envelope into Something Unique
Some direct mailers are designed as postcards, with the content displayed directly on the piece, but many still use envelopes, particularly when more information needs to be conveyed than can fit on a postcard, or when the mailer has multiple elements. If you choose to use an envelope, it is important to keep in mind…
