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The Latest on Print and Packaging

Heaven’s Door Spirits: Bob Dylan Makes a Splash with a New Premium Whiskey Brand

Bob Dylan wears many hats. Most people know him as a world-class musician. But his many talents include painting, being a grandparent, and metalworking. As of last year, he’s even a Nobel Laureate in literature! Now you can add one more hat to the Dylan collection: creator of a new premium whiskey brand, Heaven’s Door…

Experiential Packaging: What Can It Do for You?

The debate whether to spend your money on things or experiences is polarizing. But maybe it’s moot. Why not have both? Experiential packaging gives consumers the best of both worlds. It doesn’t just protect and showcase valuable products. It also makes them even more appealing to consumers. By engaging them, delighting them, and giving them…

Hot Foil Stamping vs. Metalized Inks: What You Need to Know

Metalized decorating techniques give your packaging a unique, sophisticated look. The unmistakable gleam, visible even on crowded store shelves, is a great way to catch the eyes of your customers. Because shiny metals are often valuable, it also creates a subconscious association that whatever inside the package is valuable too. If you plan to create…

Child Resistant Cartons Designed for Adults

Many household goods and pharmaceutical products must be contained in child resistant (CR) packaging to mitigate the risk of accidental poisoning by making it difficult for children to access and ingest the substance. An emerging industry where this is particularly important is that of cannabis infused products: marijuana can be very harmful to children if…

The Packaging Experience: What is it, and How Do You Create One?

While exact percentages vary, virtually every research study conducted to evaluate the importance of packaging on consumer purchases agree on this: At least 50 percent of consumers’ decisions to purchase a product are determined by the appeal of the packaging. The Overall Packaging Experience An especially appealing, eye-catching package can pull attention to a product…

The Keys to a Successful Rebrand: What You Need to Know

A rebrand is so much more than a fancy new logo. That’s just one small piece in of a much broader overhaul. Rebranding will affect your entire marketing strategy. Whether you’re revamping a single product line or your entire brand, successful rebrands pair the right visual with the right brand story and voice. The visual…

How to Target Specific Emotions Using Color with your Packaging

Your packaging is the heart of your brand. Everything about it, from the shape to the color, must have careful strenuous thought put into it. Certain colors evoke different emotions. Emotions that can work in your favor. If you pick the perfect color for your packaging, your product will be flying off the shelves with…

How to Target Specific Markets with Packaging

Practically every marketer is looking to raise awareness and increase sales. But for many companies, trying to target everyone isn’t the most effective strategy. Narrowing their focus to a specific market boosts revenue and makes the most of every dollar they spend. Market research and a winning outreach strategy lay the foundation here. Packaging can…

Designing Packaging of Cannabis Edibles and Smaller Treats with Consumers in Mind

Cannabis consumers are faced with a problem: there are too many options on the shelves. Local dispensaries offer dozens of different products, all with varying strains, names, and dosages. This can prove problematic for consumers who don’t have any affinity to a particular brand. With so many options, the buying decision often comes down to…

Maximizing the “Mini” Packaging for Cannabis Concentrates

In 2018, with so much innovation being poured into the cannabis space, sleeker is better, especially when it comes to packaging. New Products Mean Smaller Packaging Most cannabis consumers don’t want to be responsible for bulky packaging that can’t easily fit in a purse, backpack, or even their jeans’ pockets. In today’s on-the-go lifestyle, convenience…