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The Latest on Print and Packaging

Packaging for the Nutraceutical Market

When it comes to servicing the nutraceutical market, it’s important to understand which category your product fits into. The more you know, the better you’ll be able to shape your packaging to the targeted audience. Learn more about how to shape your packaging to reflect your brand’s image. What is Nutraceutical? An amalgamation of the…

Achieving Success in B2B and B2C Banking and Financial Marketing

The most-successful marketing techniques don’t focus on what consumers need; they focus on what consumers want. A successful credit card marketing strategy is no different. It’s more than simply calling a card “gold” or “platinum” or casting a celebrity in a commercial. We’re not saying those strategies aren’t successful, but at JohnsByrne, we know that…

Key Considerations for Developing Packaging for Your Demographic

If you’re reading this blog, you’re likely to realize that effective and profitable brands are those that stand out distinctively—and innovative product packaging is a critical element for effective brand standout. Whether you’re rebranding an existing product or developing a new product launch, great packaging and structural design can give your brand the necessary visibility…

Industries with the Highest Customer Retention

Successful customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship. At JohnsByrne, we know that that relation is based on your image, and your image is our bottom line. Today’s printing and packaging industry is driven by the creative application of cutting-edge…

Beauty Packaging Identity Trends

The beauty industry is constantly going through cycles in the appearance, naming and messaging of brands. Although the best branding campaigns transcend fashion or trends, it is vital to be aware of fads as part of the brand development process in order to stay current and differentiate a company in the marketplace. In analyzing trends…

Must-Haves For Paperboard Food Packaging and Sleeves

Products are photographed and documented like never before, and people love to share their opinions on them with their social networks. According to Michela Vallalta, director of consumer intelligence for Tetra Pak, with consumers of every age and class—including celebrities, presidents, and even the pope—documenting their opinions and the daily moments of their existence with…

Choosing the Perfect Packaging Type for Your Product

The world of packaging is a large one, and it might seem challenging to navigate. Seemingly endless options are available to create fun and imaginative packages to carry your “precious cargo.” However, beyond the visual appearance, the right product package design should also consider sustainability, functionality, brand imaging and demographic appeal. At JohnsByrne, we are…

How Packaging Influences Consumer Behavior

In the modern world, consumers are faced with an ever-increasing number of purchasing decisions and alternatives. The typical American supermarket carries more than 30,000 products, all competing for consumer attention. In most cases, a typical 30-minute shopping session is all the time companies have to attract, excite, establish value, and sell their product. With so…

How to Avoid Over-Packaging Your Product

Developing packaging is as much an art as it is engineering and science. At its core, packaging serves to protect and highlight the product inside it. But packaging doesn’t stop there. Developing an efficient and effective packaging requires understanding the entire product’s journey. From fulfillment to its final destination on the store shelf, there are…

Advantages of 3-D Printing in the Product Packaging Design Process

With 3-D printers becoming more popular and commonplace, 3-D printing is no longer a futuristic obscure process. Believe it or not, 3-D printing plays an important role in product packaging design. Not part of a traditional printing and packaging process, it’s easy to miss the benefits of having access to 3-D printers, while conceptualizing and…