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The Latest on Print and Packaging

What Men Really Want: Cosmetics Packaging With Men in Mind

Men are from Mars, women are from Venus. We’ve all heard this before. But just how far do these gender differences go? Mass marketing approaches to product design and packaging are hardly the best approach for any company. When it comes to packaging cosmetics and self-grooming products, understanding and addressing gender differences may have a…

Creating Credit Card Welcome Kits that Impress Clients

Credit cards create exciting possibilities. Whether there are rewards or miles attached to your credit card, a credit card opens up a world of opportunities. Because of this, the packaging in which it arrives should be equally exciting and interactive, never bland. Receiving a brand new credit card is an exciting prospect for many banking…

Unique Packaging Designs

Unique packaging is hard to come by. With so many products competing for attention on the shelf, achieving uniqueness is almost impossible. Whether it’s launching a new product or updating an existing packaging design, branding managers, packaging designers and engineers, along with suppliers, are constantly being pushed to deliver on innovation. According to the Oxford…

Folding Carton Packaging Design: How Working Together Makes for a Better Package

Great packaging is not a coincidence. It requires a great design, careful planning, testing and revisions along the way. It’s also the result of collaboration between brand managers, creative designers and packaging suppliers. Oftentimes companies believe that the entire process can be done independently with each key player working in isolation. However, there are many…

Your Product’s Packaging: How To Tell Your Brand Story

Branding is at the core of building any great company. Creating a memorable and recognizable brand is a challenge for any company in any industry. It requires deliberate planning and dedicated effort to successfully build a brand. Many large brands like Coca-Cola and Nike have become iconic not just because they are found across the…

Maximizing the 5 Senses with Product Packaging

Product packaging can capture a great deal of attention from the shelf. It also presents an opportunity to engage with all five senses to create a truly memorable brand experience. Sensory interactions with products can help increase sales, improve customers’ ability to recall your brand, and boost loyalty. Here is a look at how packaging…

How to Use Print Coatings & Finishes to Highlight the Best Attributes of Your Packaging

Print coatings and finishes are the “little black dress” of packaging. Just like little black dresses, print coatings and finishes help complete the package, and also offer a wide versatility for dressing up or dressing down your packaging. While packaging designers have options for a variety of coatings, finishes and varnishes, the challenge is to…

Considering Exotic Printing Substrates? Read this First.

Exotic substrates can instantly take packaging from ordinary to the next level. They not only add a unique touch to your packaging, but they also add instant appeal and a touch of luxury that is hard for standard, untreated substrates like paperboard to achieve. Their exotic nature alone makes any packaging, be it a rigid…

Acquisition Mailers – Is Your Creative Aligned with Your Test Strategy and Offer?

Acquisition campaigns are critical for any company or industry. Not only do they increase your customer base, but they also serve as the first introduction of your brand to a wide audience. Ensuring that all elements of your acquisition campaign are present and validated through testing is key to a successful acquisition campaign. When it…

6 Ways to Create Innovative VAP Specialty Cartons for Your Spirits

Promotional packaging is essential for any brand. From increasing sales to building customer loyalty, promotional packaging helps brands deliver their brand message as well as their marketing message. When it comes to the spirits industry, value-added-packaging (VAP) is central to driving sales. Packaging designers and engineers are constantly challenged to create promotional packaging designs that…