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The Latest on Print and Packaging

How to Create Multisensory Customized Packaging that Appeals to Customers

When developing a new product, careful consideration is always given to the multi-sensory effects it will have on the end user. This means taking into account everything from the way it looks, feels and sounds; in some cases that even means how it tastes and smells. Beyond the actual product, are you thinking about packaging…

Postal Regulations: Things You Need to Know for Your Direct Mail Projects

There’s a lot to consider when developing a marketing campaign. From in-store point-of-sale displays and promotional flyers to online ads and direct mail materials, looking at the entirety of the campaign can be overwhelming. One area that requires careful attention to detail is direct mailings. Having a printing and packaging provider who is knowledgeable with…

Costs Beyond the Box: An Exploration of “Other” Packaging Project Costs

Regardless of whether it’s a well-established brand or a startup company, bringing a new product to market can be simultaneously stressful, challenging, exciting and confusing. While some anxieties are inevitable, it is possible to prepare for the unknown and be ready to handle any situation that occurs during your product launch.   Thinking Outside the…

Striking the Balance Between Cost and Innovation

It’s an age-old dilemma that’s plagued businesses in emerging markets and established industries alike for many years. How do you strike a balance between cost and innovation without compromising what your brand stands for and what product you produce? On the one hand, you can seek out top technology, ideas and talent for a premium…

Tips for Creative Health & Beauty Product Packaging

  In the health and beauty market, product packaging is extremely important. Take a walk through the health and beauty aisle in any retail department store; it’s easy to see how competitive the fight for packaging supremacy can be. Health and beauty companies want to understand how to produce fresh, aesthetically pleasing and budget conscience…

How to Create Stunning Retail Store Displays

You may already be aware that a high percentage of in-store buying decisions are made on the spot, but you may not fully understand how to take advantage of creating effective point-of-sale displays and unique retail signage for your own products. Thankfully, with the assistance of an experienced POP/POS retail display provider, you can unlock…

4 Ways Specialty Packaging Design Can Press the Limits

In the world of marketing and advertising, pressing the limits is part of the game. Every successful brand, company and product can challenge the norm from time to time in a safe and effective way. While it may sound counterintuitive, there are ways to make it work. Let’s take a look at four ways products…

5 Questions to Ask Your Product Packaging Company

Regardless of the industry, market, or sector in which you operate, it’s important to make positive first impressions, particularly when developing brand recognition with consumers, customers and clients. From a top-down perspective, these first impressions and the importance of driving brand recognition require attention to detail that hold a greater weight. For companies selling physical…

4 Questions to Ask when Planning Your Promotional Packaging

One of the most compelling ways to incorporate inventive product packaging is in promotional items. Giveaways, gifts and other promotional products are meant to increase goodwill with potential and current customers and raise a brand’s stature among its competitors. As such, the packaging of these items plays an important role in recipients’ perceptions of their…

5 Signs You Need a Packaging Redesign

One of the most crucial components of a product’s image and sales is its package design.  Whether your brand hasn’t considered a package redesign in one or ten years, many signals exist to point companies toward the need for a design overhaul. Telltale Signs of a Package Design Rut Sometimes it’s easy to tell when…