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Personalized Financial Direct Mail Turns Prospects Into Customers

For decades, the financial industry has relied on direct mail campaigns to acquire new customers. According to statistics, insurance and financial services are among the top users of direct mail. In fact, many of the top direct mailers include some of the largest financial brands. Whether they are looking to attract new business, increase credit…

Gift with Purchase Packaging: Making it Sale-Worthy for Consumers

Consumers love getting something extra with their purchase. Utilizing gift with purchase packaging can make customers more likely to buy. As an added bonus, a gift with purchase (GWP) can introduce a consumer to a new product or line of products. It also opens up an opportunity to build brand loyalty. Whether it’s a complimentary…

Automotive Print & Packaging Innovations: How to Get More Traction

In an industry like the automotive industry, innovation is monumental to staying ahead of the competition. New features, new technology and consumer demand push car manufacturers to constantly rethink every model. Constant updates and upgrades to last year’s model makes for a faster, more efficient and high-tech automobile. When consumers have such high expectations, it’s…

How Have the Needs of Packaging Buyers Changed Over the Years?

This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. With more than a decade of experience in packaging, Ken is an expert at advising clients on how to achieve their best packaging. Ken also brings a strong background in folding carton, VAPs (Value-added packaging), point-of-sale display and merchandising solutions that is key…

Organic Food Packaging: What Consumers Want

The organic food market has grown tremendously in the last few years. According to the USDA, the demand for organically produced goods has seen a double-digit growth and can be found in nearly 3 out of 4 conventional grocery and chain stores. An increase consumer demand for organic products means more companies are incorporating organic…

Exciting Cosmetics Packaging Trends for 2016

With an industry that’s all about looks like cosmetics, visually appealing packaging is a necessity. Makeup trends change with the seasons, and this is the same for top-quality packaging in the cosmetics industry. The most effective packaging trends rarely stay static for long. Cosmetics packaging gives brand managers an opportunity to be creative, since makeup…

Can High-End Product Packaging Be Cost Effective?

When it comes to luxury products, it’s no surprise that the outside package should be a reflection of the product the customers can expect to find on the inside. However, it can be difficult to balance luxury with cost. Luxury products and brands demand a careful packaging strategy with brand guidelines in mind, but can…

Why Direct Mail for Credit Cards Is Still a Top Choice

Direct mail is still highly relevant in many industries, especially the financial sector. In particular, this channel is an effective way to distribute new credit card offers. In fact, 36 percent of U.S. consumers said they prefer to receive financial information in the mail. Customers feel as though they have been individually selected, which is…

Folding Carton Styles that Jump off the Shelf

Although folding cartons are one of the most common types of product packaging, they do not need to be remotely ordinary. Instead, specialty folding cartons can be as innovative as you want. Here are some of the most popular higher-end folding cartons that can elevate your packaging design: Reverse Tuck Folding Cartons This style of…

Corporate Packaging: Determining Your Strategy

Branding is an essential consideration for any packaging strategy. Corporate packaging requires a strong, cohesive brand image. You need to stay true to your company values while compelling customers to buy your product. Whether it’s welcome kits, loyalty programs, or consumer product packaging, corporate packaging strategies need to occupy a space in your overall branding…