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The Latest on Print and Packaging

Paper vs. Plastic – A Discussion of Folding Carton Uses for Cosmetics

Folding cartons are a versatile packaging option for any industry. For the health and beauty industry, the options with folding cartons can be endless. However, the structure is not the only thing to consider when designing a packaging for a cosmetic product. Substrates also play an important role in determining the ideal folding carton design…

How Promotional Cartons Motivate Shoppers to Purchase

Manufacturers, marketers and designers can agree on one thing: great packaging drives sales. When it comes to the retail environment, creating a package design that stands out is only part of the equation. Whether it’s hair care products or fragrances, great promotional packaging motivates shopper behavior. Here are 5 ways to use promotional cartons to…

Printing & Packaging Terms, Part 3: Tucks & Folds

Even for experienced industry professionals, printing and packaging terminology can seem unclear at times. At JohnsByrne, our aspiration is to simplify that aspect of your business so you can concentrate on creating great products. When it comes to structural design, many packaging designers don’t realize just how many options are available to them. The possibilities…

Elevating Your Health & Beauty Packaging

Health and beauty manufacturers know that the product is just one part of the customer’s experience. As increasingly savvy consumers demand more of their beauty products and brands, beauty companies must work more closely with their suppliers, product developers and packaging experts to create the value their consumers demand. At JohnsByrne, we pride ourselves on…

Packaging & Selling Nutraceuticals in an Online Market

In 1989, Stephen Defelice, chairman and founder of the Foundation for Innovation in Medicine, developed the term “nutraceutical” as a way to categorize foods, beverages and supplements that provide medical or health benefits to consumers, including the prevention and treatment of disease. Today, the nutraceutical market is one of the fastest-growing markets. Consisting of functional…

How Financial Institutions can Create High Impact Loyalty-Rewards Programs

It is always smart to keep engaged with customers, and loyalty rewards programs have proven to be an effective method for cross-selling and preventing customer loss. However, the way they are used has changed in recent years. The global economic crisis has forced many bank closures and significantly reduced merchant interchange fees, bringing about new…

How Packaging Helps You Meet the 5 P’s of Marketing

If you’re looking to launch a business or improve on your existing one, a good marketing plan is essential. To create one, you’ll have to closely examine your current business practices and make the necessary changes in the direction you want. The five P’s of marketing (product, price, promotion, place and positioning) can help you…

How to Increase Open & Acquisition Rates with Innovative Printing Effects

At JohnsByrne, we are well known for our innovative, high-impact direct mail solutions. These highly decorative and structurally unique products are designed to help your programs stand out. When you need results, our team will help you get your message noticed. We serve many of the nation’s leading financial, automotive and retail companies with credit…

Why Packaging Builds Brand and Product Credibility in Online Environments

Well-designed and branded packaging can go a long way in creating a better and more memorable experience for your customers. Your product is the item being purchased by the consumer, but it’s usually hidden away inside some sort of container. While the actual product may be visible, in most cases, it’s the packaging that really…

Packaging Colors: What They Say About Your Brand

At JohnsByrne, we understand that when it comes to the communication function of packaging, color is one of the most significant components for attracting customers. Visible from a greater distance than other elements, such as copy, shape and graphics, color is vital to packaging. The greatest reason for this is that the psychology of color…