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The Latest on Print and Packaging

The Art of Creating a Custom Sales Launch Kit

“Don’t judge a book by its cover.” We’ve all heard this idiom before. While this may be true for a book, it’s definitely not the case when it comes to sales launch kits. Potential clients will judge your kit by its cover. A well-designed sales launch kit excites sales teams, retailers and potential clients. It…

Perfecting the Acquisition Direct Mail Piece

Direct mail is one of the most successful marketing methods to reach new customers. However, not every direct mail piece has the same potential. Direct mail campaigns require strategic offers, planning and the ultimate design to impress and influence the right behavior from your recipients. Industries across the board can utilize direct mail pieces to…

Dissecting Nutraceutical Packaging

With the growing popularity of health awareness, the nutraceutical market is in high demand. A hybrid of nutrition and pharmaceuticals, the nutraceutical market provides more health-conscious solutions for consumers. Whether it’s a function food or beverage, dietary supplements or nutri-cosmetics, nutraceuticals are popular and in high demand. Due to nutraceauticals being a relatively new phenomena…

Fast 5 Facts on Presses

From their earliest beginnings, printing presses have revolutionized the world. Take Gutenberg’s first press. The simple invention of movable type led to the first mass production of books in Europe. Today’s printing presses are, of course, much more advanced. Still, they continue to revolutionize the way we think of print. Here are 5 facts about…

Increase Member Loyalty with High Impact Loyalty Kits and Direct Mail

Research after research says that it’s easier (and less costly) to get more sales from existing clients than acquiring new ones. Building brand loyalty is key to driving more sales from existing customers and growing your brand well beyond existing customers. Direct mail loyalty kits are ideal for touching existing customers and making them feel…

From Ordinary to Extraordinary: Enhancing the Folding Carton

Although a folding carton is a commonly used packaging option for the health and beauty industry, no two cartons are alike. While they all share the same foundational structure, successful folding cartons must adequately educate, convey value, and deliver on brand promise. But how can a humble paperboard or plastic carton be transformed from ordinary…

An Inside Look at TV Land’s “Younger” Press Kit

“Younger, ” a TV comedy first aired on March 31, 2015 on TV Land, follows a 40-year old Liza, a single-mom trying to re-enter the workforce. Finding it difficult to enter the workforce at 40, Liza decides to pass as a 26 year old to land the job of her dreams. While getting the job…

Packaging Success: An Exclusive Look at the Packaging Creation Process

Packaging is one of the first things your customers notice about your product. Any industry wishing to remain competitive in today’s marketplace must continually modify their packaging and presentation strategies to meet the changing needs and desires of consumers. To do this, companies must plan and design original, eye-catching packaging that aligns with the customer’s…

The Beauty Side of the Spirits Industry Packaging

At first thought, there may not be many similarities between the beauty and spirits industry. One caters mostly to women while the other mostly male. At least that was the case 5 or 10 years ago. Today, however, that may not be so true. Many factors, including a growing number of spirits brands catering to…

Paper vs. Plastic – A Discussion of Folding Carton Uses for Cosmetics

Folding cartons are a versatile packaging option for any industry. For the health and beauty industry, the options with folding cartons can be endless. However, the structure is not the only thing to consider when designing a packaging for a cosmetic product. Substrates also play an important role in determining the ideal folding carton design…