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The Latest on Print and Packaging

How to Target Specific Emotions Using Color with your Packaging

Your packaging is the heart of your brand. Everything about it, from the shape to the color, must have careful strenuous thought put into it. Certain colors evoke different emotions. Emotions that can work in your favor. If you pick the perfect color for your packaging, your product will be flying off the shelves with…

How to Target Specific Markets with Packaging

Practically every marketer is looking to raise awareness and increase sales. But for many companies, trying to target everyone isn’t the most effective strategy. Narrowing their focus to a specific market boosts revenue and makes the most of every dollar they spend. Market research and a winning outreach strategy lay the foundation here. Packaging can…

Designing Packaging of Cannabis Edibles and Smaller Treats with Consumers in Mind

Cannabis consumers are faced with a problem: there are too many options on the shelves. Local dispensaries offer dozens of different products, all with varying strains, names, and dosages. This can prove problematic for consumers who don’t have any affinity to a particular brand. With so many options, the buying decision often comes down to…

Maximizing the “Mini” Packaging for Cannabis Concentrates

In 2018, with so much innovation being poured into the cannabis space, sleeker is better, especially when it comes to packaging. New Products Mean Smaller Packaging Most cannabis consumers don’t want to be responsible for bulky packaging that can’t easily fit in a purse, backpack, or even their jeans’ pockets. In today’s on-the-go lifestyle, convenience…

5 Direct Mail Innovations that Will make Your Next Marketing Campaign

Why Use Direct Mail at All? Direct mail lasts longer. A study from Temple University recently found that direct mail resulted in longer engagement times of the potential consumer. The study shows that advertising was associated with better brand recall, and ultimately resulted in greater purchases. Direct mail, unlike other channels, provides a variety of…

Cannabis for Skincare: How to Package this Trending Health & Beauty Ingredient

The health and beauty market is a multi-billion dollar industry. Every year, millions of people purchase new products that will help them to look better. Topping the charts at some of the most purchased products annually are skincare creams, oils, and lotions. Both men and women have seen a resurgence of new brands creating new…

Elevating Your Brand with a Multi-Sensory Packaging Experience

Creating a brand experience for your product doesn’t end when a consumer purchases a product. The brand experience will continue through every step of the way until your consumer unboxes and experiences the product itself. Are you focused solely on designing packaging that looks great? Or are you also incorporating other senses – touch, smell,…

What’s the Cost of Luxury Packaging?

With all the other costs involved in running a business (product development, payroll, advertising, and so on), it’s tempting to want to skimp on packaging. As long as it protects the product reasonably well, why not get by with commodity packaging? Luxury custom packaging, on the other hand, is uniquely tailored to fit your product….

Lenticular Printing 101: What, How, and More

What Is Lenticular Printing? Lenticular is a printing method that adds dimension and/or motion to images which are normally static and flat. The “magic” is actually an optical illusion. By covering images with plastic sheets of tiny lenses, printers allow the eye to view alternating sections of multiple images simultaneously. This creates a sense of…

Specialty Packaging for Wineries

Packaging design alone is responsible for more than 50 percent of all purchasing decisions. Wine packaging must be eye-catching and draw the consumer’s attention away from other brands sharing shelf space. For wines that are sold primarily in liquor or grocery stores, the label is the significant factor. This is particularly true for the huge…