Blog

The Latest on Print and Packaging

Tips for Creative Health & Beauty Product Packaging

  In the health and beauty market, product packaging is extremely important. Take a walk through the health and beauty aisle in any retail department store; it’s easy to see how competitive the fight for packaging supremacy can be. Health and beauty companies want to understand how to produce fresh, aesthetically pleasing and budget conscience…

How to Create Stunning Retail Store Displays

You may already be aware that a high percentage of in-store buying decisions are made on the spot, but you may not fully understand how to take advantage of creating effective point-of-sale displays and unique retail signage for your own products. Thankfully, with the assistance of an experienced POP/POS retail display provider, you can unlock…

4 Ways Specialty Packaging Design Can Press the Limits

In the world of marketing and advertising, pressing the limits is part of the game. Every successful brand, company and product can challenge the norm from time to time in a safe and effective way. While it may sound counterintuitive, there are ways to make it work. Let’s take a look at four ways products…

5 Questions to Ask Your Product Packaging Company

Regardless of the industry, market, or sector in which you operate, it’s important to make positive first impressions, particularly when developing brand recognition with consumers, customers and clients. From a top-down perspective, these first impressions and the importance of driving brand recognition require attention to detail that hold a greater weight. For companies selling physical…

4 Questions to Ask when Planning Your Promotional Packaging

One of the most compelling ways to incorporate inventive product packaging is in promotional items. Giveaways, gifts and other promotional products are meant to increase goodwill with potential and current customers and raise a brand’s stature among its competitors. As such, the packaging of these items plays an important role in recipients’ perceptions of their…

5 Signs You Need a Packaging Redesign

One of the most crucial components of a product’s image and sales is its package design.  Whether your brand hasn’t considered a package redesign in one or ten years, many signals exist to point companies toward the need for a design overhaul. Telltale Signs of a Package Design Rut Sometimes it’s easy to tell when…

7 Ways to Wow with DVD and Blu-ray Disc Packaging

Are you looking for unique packaging design ideas for DVD and Blu-rays Discs? Despite the hit these entertainment delivery devices have taken in sales over the past few years, many brands continue to enjoy healthy profits selling DVD and Blu-ray Discs in retail establishments. With the right packaging design, the same benefits are available to…

8 Distinctive Design Ideas for Entertainment Packaging

Designing product packages for entertainment items can be a highly fascinating prospect; however, it can also present creative challenges. Consumers often have high expectations for how their favorite movies, television and music are packaged. Those who have waited several months for a new release are looking for attractive, interesting and high-quality packages they will be…

4 Things to Ask When Choosing a Packaging Company

Deciding to work with a packaging manufacturer is one of the most important decisions manufacturers can make regarding the appearance, quality and cost of their products. Although such firms exist in abundance across the world, no two are created equal. Working with a packaging company for the first time provides the perfect opportunity to talk…

5 Ideas for Environmentally Friendly Packaging

An increasing number of companies are awakening to the importance of sustainability in product packaging. With billions of tons of packaging waste populating landfills across the world, brands are looking for ways to incorporate materials and construction methods that make less of an impact on the planet. Although these environmentally friendly initiatives are primarily selfless…