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The Latest on Print and Packaging

Trend: Custom Windowing for Packaging Folding Cartons

Windows are a popular feature in packaging. They allow consumers to see, touch, feel, and get closer to your product. That said, there is a lot more to windowing than meets the eye. Let’s look at unique windowing options that can transform base folding cartons into unique packaging designs that are inviting and attractive to…

Personal Care Packaging Design Trends

Personal care is evolving, taking its cue from nutraceuticals and cosmetics to create interest and appeal on the shelf. When it comes to personal care packaging, eye-appeal and functionality are both exceptionally important. With a focus on men as well as women, personal care packaging design is transforming, taking the best from other industries and…

Promotional Pop-Up Mailer Design Tips

Direct mail promotions have entered a new era. In the second decade of the 21st Century, direct marketing has transformed, and now it is all about options. Marketers and brands have a unique, uninterrupted vehicle to reach customers and prospects alike with direct mail pieces that engage and impact. The key to direct mailing is…

Print Finishing Options for High-End Cosmetics

High-end cosmetics have a great deal of competition. Not only are they included in the highly competitive, heavily-saturated health and beauty category, to appeal to consumers, the product must stand out as being luxury and high-end at first glance. To meet consumer and category demands, high-end cosmetic brands need to ramp up creativity and print…

Retail Product Packaging: 5 Must Haves

A large percentage of consumer decision making is based on response to packaging. Consumers subconsciously associate qualities of a product’s packaging with the product. Shoppers frequently make spur-of-the-moment decisions, and packaging is often the deciding factor in whether to buy a certain brand. Packaging is a vital marketing element, and products destined for retail require…

JohnsByrne North American Paperboard Packaging Competition Awards for 2016

Every year, the Paperboard Packaging Council (PPC), issues awards to the “best of the best” produced by the packaging industry. JohnsByrne is proud to be the recipient of several PPC awards in 2016, including: Judge’s Award – Casamigos Tequila Folding Carton Presenting a new high-end tequila on the market – even if you are George Clooney and his…

Johns Byrne Gold Ink Awards for 2016

Gold Ink is a prestigious organization that recognizes the best in printed materials produced by the printing and packaging industries, and the Gold Ink awards are considered as the “Oscars of the print industry.” There is no greater honor than being the recipient of the Gold Ink awards, as they are bestowed only upon the…

Avoiding Costly Packaging Mistakes

No one likes to make mistakes, especially errors that result in lost time, rework costs, and missed deadlines. Avoiding a BIG-dollar packaging blunder can be life-saving for any company or brand. But how can you escape unforeseen packaging expenses that will run up the bill and potentially damage profitability? Here’s how: Packaging Lifecycle Analysis The…

Maximize Holiday Sales With Packaging

  Retailers and manufacturers love the holiday season – and with good reason! The National Retail Federation reports that the holiday season represents up to 30% of total annual sales for many retailers. Appealing holiday packaging is a key component in maximizing profits during the holiday season. Premium holiday packaging – when done right –…

Innovations in Direct Mail that are Changing the Playing Field for Marketers

The direct mail industry may have been around for a while, but innovation is no stranger to the industry. From using various stocks and structures to incorporating specialty 3D or interactive features, innovation in the direct mail industry continues to push the limits on what’s possible. Let’s explore some of the latest direct mail innovations…