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The Latest on Print and Packaging

Packaging Choices: Rigid Setup Boxes vs. Folding Cartons

When planning to bring a new product to market, the packaging is a critical point in consumer response. Not only should the product be presented with outstanding design elements that attract the eye, the box must be able to withstand the stresses of packing and shipping without damage to box, surface, or product. The choice…

Packaging for Cannabis Edibles: Ensuring Safety and Branding

The growing cannabis edibles market is dealing with massive challenges in packaging and extensive compliance issues. Creating unique, appealing packaging for cannabis edibles products requires thorough knowledge of state regulations, as well as the breadth of skills to create packaging designs that present the product in the most enticing way to buyers browsing the shelves. Branding Cannabis Edibles…

3 Things the Best Cosmetic Packaging Designs Always Have

The health and beauty industry is flourishing like ever before, with countless new cosmetic products making it onto the retail shelves every year. Premium products have taken a front seat in consumer demand in the USA, and are the fastest growth segment. The best cosmetic packaging designs offer certain qualities that are known to be…

Packaging Cosmetic Samples: What to Consider

Cosmetic samples are a mainstay of promoting a beauty product, but what role does the sampler packaging play in inspiring a consumer to make a retail purchase? Women consider cosmetics to be a necessity, rather than a luxury, and sampling new products allows them to test a product before committing to buy. The reaction to…

3 Steps to Streamlining Your Packaging to Fit Multiple Product Lines

Developing the packaging for one product is no simple task, but what about when you need packaging solutions for multiple product offerings under a single brand umbrella? Whether you offer multiple products under a single product line or multiple lines, you need to be able to customize and modify your packaging to fit your different…

Industry Challenges: Why Quick Turn-Around Packaging is Critical in the Cannabis Industry

Timing plays a critical role in the success of any product first getting to market, and this is even more important in an emerging industry like cannabis. Breakout brands typically establish themselves early on, are more likely to be successful long term because they had a chance to develop brand recognition, and are able to…

Industry Challenges: How Packaging Can be the Cannabis Industry’s Biggest Differentiator

Competition is fierce in any sector, but this is particularly true of emerging industries that are experiencing rapid growth, and have not yet firmly established who the industry leaders are. The legal market for cannabis is both new and continually expanding, as regulations across the country are gradually loosened, demand for legal cannabis products surges….

Is Your Current Packaging Luxurious Enough to Compete in Cosmetics?

Within the health and beauty industry, packaging must reflect the luxurious standard of the product inside to compete effectively in today’s marketplace. Customers shopping for cosmetic products are looking to buy both a look and an experience, and the packaging is typically first personal interaction they have with the product, setting the tone for their…

Making Your Direct Mail POP

In a day and age where the average adult receives 41 pounds of “junk mail” each year and throws 44% of it away unopened, direct mailers must stand out from the crowd to have a chance at reaching their target audience. The immediate first impression your mailer makes plays a huge role in whether it…

Feeling ‘Boxed-in’ by Your Current Health and Beauty Packaging?

Take a walk down your local retailer’s health and beauty aisle, and you may notice some common characteristics of the packaging. While different colors and visual effects are used in an attempt to stand out from the rest, the structural designs used are almost exclusively limited to rectangular folding cartons, set boxes and telescoping boxes….