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The Latest on Print and Packaging

Graphic Packaging Customers Will Love

While some brands have achieved iconic status thanks to clean lines and simplicity in design, current trends point to graphic packaging as a driver of customer acquisition. These bold graphic designs, which incorporate a variety of specialty print effects and finishes, are redefining the way brands think about packaging designs. In this post, we feature…

Packaging for the Millennial Generation

When it comes to packaging a product, regardless of the industry itself, understanding your audience is key. According to the latest census numbers, millennials have actually overtaken Baby Boomers as the largest generation. This means they have a significant influence over how manufacturers, brands and marketers create, promote and develop products, and that make the…

Why Color Matters in Direct Mail

Successful direct mail campaigns rely on a variety of elements to drive open rates and response rates. Multiple studies, however, have identified color as playing a critical role in increasing the success of a direct mail campaign. When white is out the window, what can color do for your next direct mail campaign? Color is…

Top 3 Packaging Elements that Influence and Drive Sales Growth

When it comes to driving sales and influencing consumer shopping behavior, there are three elements of packing that stand above the rest: the brand, the message, and the attractiveness of the package. When designing packaging for your products, it’s important to focus on these three elements to create a successful package that helps drive sales….

5 Ways Your Packaging Could be Causing Your Product’s Failure

Developing winning packaging designs is not a stroke of luck. Research, planning and testing are all part of producing winning packaging designs. The reason that so much energy goes into creating a packaging design is that a truly great packaging design helps propel your brand and product forward in the market. A bad design, on…

How Advanced Printing Technology Reduces Printing Costs

Advancements in technology have been altering our world for hundreds of years. From Gutenberg’s printing press to the rise of computers, technology is responsible for making unthinkable things possible and making things more efficient. Increased efficiencies, of course, usually mean reduced costs. Today, we’ll discuss how advanced printing technology and equipment can actually help reduce…

3 Critical Rules for Packaging Your Product for Retail

Creating effective packaging for retail is both an art and science. The right combination of eye-catching details is needed to make products stand out on store shelves. Likewise, the right balance of branding, education and product promotion is crucial for making the sale. For over 50 years, JohnsByrne has been creating packaging that demands attention…

The Art of Prototype Packaging: From Design Mock Ups to Real Life

Bringing ideas to life is what JohnsByrne is all about. Each and every day, we collaborate with marketing teams, packaging engineers and designers to bring an idea to life. Translating a vision into an impactful and – most importantly – a manufacturable design, is an art of its own. And it all starts with prototype…

Challenges in Packaging

This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. Pressing the limits on what’s possible in print and packaging is what JohnsByrne is all about. This week we sat down with Ken Bertrand, Account Executive at JohnsByrne to discuss challenges in packaging. With more than ten years at JohnsByrne, Ken has worked…

How Can Using Market Data Affect the Success of Direct Mail Campaigns?

Nowadays, successful marketing campaigns involve a lot of research and trial to ensure that the finished product and materials deliver return on the investment. To learn more about how using data about consumers can help create more targeted, and in turn, more successful, direct mail marketing campaigns, we talked to our resident direct mail experts…