Blog

The Latest on Print and Packaging

Industry Challenges: Why Quick Turn-Around Packaging is Critical in the Cannabis Industry

Timing plays a critical role in the success of any product first getting to market, and this is even more important in an emerging industry like cannabis. Breakout brands typically establish themselves early on, are more likely to be successful long term because they had a chance to develop brand recognition, and are able to…

Industry Challenges: How Packaging Can be the Cannabis Industry’s Biggest Differentiator

Competition is fierce in any sector, but this is particularly true of emerging industries that are experiencing rapid growth, and have not yet firmly established who the industry leaders are. The legal market for cannabis is both new and continually expanding, as regulations across the country are gradually loosened, demand for legal cannabis products surges….

Is Your Current Packaging Luxurious Enough to Compete in Cosmetics?

Within the health and beauty industry, packaging must reflect the luxurious standard of the product inside to compete effectively in today’s marketplace. Customers shopping for cosmetic products are looking to buy both a look and an experience, and the packaging is typically first personal interaction they have with the product, setting the tone for their…

Making Your Direct Mail POP

In a day and age where the average adult receives 41 pounds of “junk mail” each year and throws 44% of it away unopened, direct mailers must stand out from the crowd to have a chance at reaching their target audience. The immediate first impression your mailer makes plays a huge role in whether it…

Feeling ‘Boxed-in’ by Your Current Health and Beauty Packaging?

Take a walk down your local retailer’s health and beauty aisle, and you may notice some common characteristics of the packaging. While different colors and visual effects are used in an attempt to stand out from the rest, the structural designs used are almost exclusively limited to rectangular folding cartons, set boxes and telescoping boxes….

Upgrading the Humble Paperboard Folding Carton

Paperboard folding cartons are a staple of retail packaging, and for good reason – they are specifically designed to attract and educate consumers as well as protect the product throughout its retail lifespan. The folding carton may be commonplace, filling the shelves of every major retailer, but that doesn’t mean your packaging should be either…

The Folding Carton Manufacturing Process

A cornerstone of secondary packaging is the paperboard folding carton. Paperboard stock is specifically formulated to crease easily and some stocks are purchased for their crack resistance properties. The most significant advantage of folding cartons is that they can be shipped flat and then assembled upon arrival, making them an incredibly space efficient alternative to…

Top 3 Reasons it Might be Time to “Re-Shore” Your Secondary Packaging

Early on, many newer companies outsource the production of their secondary packaging to a variety of overseas locations, most commonly China. Cheap prices on bulk orders typically drive this decision, and it can be a practical one for many younger companies or manufacturers whose packaging needs are very simple and consistent, and are not particularly…

Trend: Custom Windowing for Packaging Folding Cartons

Windows are a popular feature in packaging. They allow consumers to see, touch, feel, and get closer to your product. That said, there is a lot more to windowing than meets the eye. Let’s look at unique windowing options that can transform base folding cartons into unique packaging designs that are inviting and attractive to…

Personal Care Packaging Design Trends

Personal care is evolving, taking its cue from nutraceuticals and cosmetics to create interest and appeal on the shelf. When it comes to personal care packaging, eye-appeal and functionality are both exceptionally important. With a focus on men as well as women, personal care packaging design is transforming, taking the best from other industries and…