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The Latest on Print and Packaging

How Mid-Size Health & Beauty Companies are Setting the Packaging Trends

Every major industry has a few big names that stand out from the crowd, control large shares of the market, and traditionally set the trajectory for how things are done. The health and beauty sector is no exception, but an interesting trend has recently been emerging that the big-name corporations are no longer the ones…

Turning Your Cosmetics Packaging into a Brand Experience

Nowhere is appearance more important than in the health and beauty industry, and this applies to packaging as well as to the products themselves. Consumers of cosmetic products are looking for more than just a product: they’re looking for a brand experience. The difference between being just another option on a crowded retail shelf and…

Don’t Settle for Just Any Child Resistant Packaging Solution

Child resistant (CR) packaging, which must be difficult for children ages 5 and under to open but easy for most adults, has existed to protect children from inadvertently ingesting harmful substances since the 1970s, and the number of accidental poisonings of children has dramatically decreased in the years since its introduction. Probably the most easily…

Cannabis Child Resistant Packaging Rollout – Get a Jump Now?

One of the greatest challenges facing cannabis growers/extractors and dispensaries in this age of increasing legalization is anticipating the many regulations are likely to go into effect, and developing a plan to streamline compliance with changing laws. As marijuana products are still illegal under federal law, even for medical applications, there are no overarching standards…

Is Your Packaging Ready for High End Dispensaries?

As cannabis products are increasingly legalized across the United States, the market grows more and more diverse, with brands seeking to establish an image that will stand out in an emerging market. While different brands take on different identities and cultivate their image to target a specific type of cannabis consumer, one trend is becoming…

How to Balance a Scientific Look for Nutraceutical and Pharmaceutical Packaging

The formulation of nutraceutical and pharmaceutical products should be based on rigorous scientific research, but that doesn’t mean that the brand’s image and packaging design should come across as overly scientific. Scientifically-developed products that are intended to improve health and wellness should be trusted as coming from a trusted authority, but they can also be…

Does Your Packaging Align with Today’s Health and Beauty Trends?

The health and beauty industry is subject to changing trends and market preferences, and brands must adapt their message to appeal to the modern consumer. Because packaging is often the first point of contact between the consumer and the product, it plays an important role in responding to shifting consumer demands. At JohnsByrne, we spend…

How Sampling Trends Are Changing the Way We Package and Sell Cosmetics

Samples of cosmetics used to mean single-use portions presented in cheap, nondescript packaging and handed out for free, in the hopes that shoppers would use the sample, fall in love, and come back to purchase the full-size product. But these types of free samples can seem less important to the consumer, and fail to spark…

The Importance of Packaging in Branding & Marketing Cannabis Products

With cannabis products becoming legalized in several states for both medical and recreational use, a new market has emerged. Extractors and growers need to compete in a market that is quickly becoming saturated with new entrants must establish themselves with a clear brand image and message. Packaging of cannabis products is the most effective vehicle…

The 411 on Child Resistant Packaging Regulations

Child resistant packaging was first developed in the late 1960s and has been mandated for certain products since 1970, when the Poison Prevention Packaging Act (PPPA) became federal law. The PPPA identifies household substances that may cause serious harm to children if accidentally ingested, and requires that they be packaged in child-resistant packaging is subject…