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The Latest on Print and Packaging

How to Avoid Over-Packaging Your Product

Developing packaging is as much an art as it is engineering and science. At its core, packaging serves to protect and highlight the product inside it. But packaging doesn’t stop there. Developing an efficient and effective packaging requires understanding the entire product’s journey. From fulfillment to its final destination on the store shelf, there are…

Advantages of 3-D Printing in the Product Packaging Design Process

With 3-D printers becoming more popular and commonplace, 3-D printing is no longer a futuristic obscure process. Believe it or not, 3-D printing plays an important role in product packaging design. Not part of a traditional printing and packaging process, it’s easy to miss the benefits of having access to 3-D printers, while conceptualizing and…

6 Considerations for Developing Compelling Nutraceutical Packaging

The nutraceutical product industry has been growing rapidly in the past decade. But, what exactly is a nutraceutical product? Nutraceutical, derived from the combination of “nutrition” and “pharmaceutical,” is defined through three different categories: functional food and beverage, dietary supplements and nutricosmetics. Medical-grade anti-wrinkle topical creams or special-dietary supplements are two popular forms of nutraceuticals….

Use Lenticular Printing to Attract More Customers

Here at JohnsByrne, we dedicate ourselves to the pursuit of cutting-edge printing techniques and effects that give your customers a new perspective on your packaging. One way we help you achieve that is by using lenticular printing, which allows your packaging to display a visual depth that engages your customers in a way that traditional…

2015 Packaging Trends

With more than 50 years in the print and packaging industry, JohnsByrne has seen many trends come and go. We’ve met with our packaging specialists, who live and breathe packaging, and asked them what 2015 looks like for the premium folding carton and specialty packaging industry. Here’s what they told us. Structural Packaging is In…

8 Product Packaging Design Tips for Start-ups

Finding the right packaging for your product is not only important for establishing your product and brand, but also for its overall success in the marketplace. Start-ups have it especially difficult when developing their very first product packaging. Faced with a myriad of factors such as time and budget, start-ups must be deliberate when launching…

Creating Effective Interactive In-Store Displays

In-store displays are your silent salespeople in the retail environment. In-store displays are much more than a vessel to hold your product. They serve an important role in marketing your product and strengthening your brand loyalty among your consumers. A well-conceived in-store display has four major functions: Grab customers’ attention Engage customers Entertain customers Educate…

Color Matching’s Role Creating Consistent Print Projects

Color consistency is a vital requirement for print providers to achieve from the proofing stage to on-press color management. When evaluating your printing project for color matching and consistency, it’s important to understand the basics of what the G7 standard requires. Working with a G7 Master Qualified company, like JohnsByrne, allows less room for error…

Direct Mail Marketing Success with Dimensional Pieces

There is a growing myth that direct mail marketing is a thing of the past and that the new generation of marketing is all digital. While digital strategies are certainly effective and have become more widely used, direct mail is certainly not dead. According to the Direct Marketing Association (DMA), direct mail that engages recipients…

In-Line Press Technology as a Cost Effective Solution to Innovation

Most of our clients are looking for new print innovation. The need for advancement in printing is often followed by the thought that a great idea will cost too much or that it can’t be done on press. JohnsByrne understands that this is a very real dilemma facing clients daily, which is why we developed…