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The Latest on Print and Packaging

5 Ways Your Packaging Could be Causing Your Product’s Failure

Developing winning packaging designs is not a stroke of luck. Research, planning and testing are all part of producing winning packaging designs. The reason that so much energy goes into creating a packaging design is that a truly great packaging design helps propel your brand and product forward in the market. A bad design, on…

How Advanced Printing Technology Reduces Printing Costs

Advancements in technology have been altering our world for hundreds of years. From Gutenberg’s printing press to the rise of computers, technology is responsible for making unthinkable things possible and making things more efficient. Increased efficiencies, of course, usually mean reduced costs. Today, we’ll discuss how advanced printing technology and equipment can actually help reduce…

3 Critical Rules for Packaging Your Product for Retail

Creating effective packaging for retail is both an art and science. The right combination of eye-catching details is needed to make products stand out on store shelves. Likewise, the right balance of branding, education and product promotion is crucial for making the sale. For over 50 years, JohnsByrne has been creating packaging that demands attention…

The Art of Prototype Packaging: From Design Mock Ups to Real Life

Bringing ideas to life is what JohnsByrne is all about. Each and every day, we collaborate with marketing teams, packaging engineers and designers to bring an idea to life. Translating a vision into an impactful and – most importantly – a manufacturable design, is an art of its own. And it all starts with prototype…

Challenges in Packaging

This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. Pressing the limits on what’s possible in print and packaging is what JohnsByrne is all about. This week we sat down with Ken Bertrand, Account Executive at JohnsByrne to discuss challenges in packaging. With more than ten years at JohnsByrne, Ken has worked…

How Can Using Market Data Affect the Success of Direct Mail Campaigns?

Nowadays, successful marketing campaigns involve a lot of research and trial to ensure that the finished product and materials deliver return on the investment. To learn more about how using data about consumers can help create more targeted, and in turn, more successful, direct mail marketing campaigns, we talked to our resident direct mail experts…

What Does Creativity in Packaging Design Mean?

This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. Creativity is a huge part of what we do at JohnsByrne. To learn more about what creativity means to our customers, we sat down with our very own Ken Bertrand, Account Executive at JohnsByrne.   Ken brings over 20 years of experience in…

Personalized Financial Direct Mail Turns Prospects Into Customers

For decades, the financial industry has relied on direct mail campaigns to acquire new customers. According to statistics, insurance and financial services are among the top users of direct mail. In fact, many of the top direct mailers include some of the largest financial brands. Whether they are looking to attract new business, increase credit…

Gift with Purchase Packaging: Making it Sale-Worthy for Consumers

Consumers love getting something extra with their purchase. Utilizing gift with purchase packaging can make customers more likely to buy. As an added bonus, a gift with purchase (GWP) can introduce a consumer to a new product or line of products. It also opens up an opportunity to build brand loyalty. Whether it’s a complimentary…

Automotive Print & Packaging Innovations: How to Get More Traction

In an industry like the automotive industry, innovation is monumental to staying ahead of the competition. New features, new technology and consumer demand push car manufacturers to constantly rethink every model. Constant updates and upgrades to last year’s model makes for a faster, more efficient and high-tech automobile. When consumers have such high expectations, it’s…