“It’s the most wonderful time of the year!” Particularly if you’re a leader in the premium packaging industry, like JohnsByrne. After all, the holidays have … ‘12 Days of JohnsByrne Faves’ Holiday Packaging

When you think about it, “sustainability” is far more than an environmental buzzword. Focusing on more sustainable packaging makes good business sense because a commitment … Moving to “Next-Level” Sustainable Packaging Design

When you think about it, creating a truly successful package is very much like designing a performance luxury car where aesthetics meets engineering. The design … “Design with the end in mind.” Structural Engineering and the JohnsByrne advantage.

A structural packaging design is an extremely effective way to make your packaging and your product stand out amongst your competitors. However, not all structural … How to Approach Your Structural Design Project

Photo Credits: Wisconsin Hemp When a business is in a highly competitive market, it is imperative that their product stands out to consumers. An excellent packaging … Structured Packaging – Adding Value & Avoiding Commoditized Packaging

Everything has a life cycle and this includes packaging. From the first inception of the packaging design to the moment it is opened by the … The 5 Stages of Packaging You Need to Consider in the Design Process

In an age of soundbites and 10-second marketing videos, “Consumers don’t always read messages on the package,” notes renowned color expert and color forecaster, Leatrice … How Your Packaging’s Visuals Impact Consumers

Keeping up with consumer behavior is never a static process, as cultures evolve. Packaging is a critical point in attracting consumer interest in a product, … How Packaging Structures Influence Consumer Behavior

In the world of packaging, the term “white comp” generally refers to a white paper prototype model of the packaging design that allows the client … Not All Packaging Is Created Equal

When planning to bring a new product to market, the packaging is a critical point in consumer response. Not only should the product be presented … Packaging Choices: Rigid Set-up Boxes vs. Folding Cartons

The development of effective, impactful packaging for a new product necessitates the collaboration of a talented and dedicated team, including brand experts, marketers, packaging engineers, … Combining Structure & Design in Packaging Creation