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The Latest on Print and Packaging

Five ways to elevate your brand with premium packaging

  Packaging that showcases both product and brand. Packaging that delights the consumer, enhancing brand love and loyalty. Packaging that transcends box, tray and label to become a truly memorable element of the product it contains, creating not just an unboxing experience but an introduction to something extraordinary. Every great brand deserves nothing less, product…

Moving to “Next-Level” Sustainable Packaging Design

When you think about it, “sustainability” is far more than an environmental buzzword. Focusing on more sustainable packaging makes good business sense because a commitment to sustainability produces a cascade of practical, real-world economic benefits downstream. According to McKinsey, in 2020 more than 60% of consumers went out of their way to recycle and purchase…

“Design with the end in mind.” Structural Engineering and the JohnsByrne advantage.

When you think about it, creating a truly successful package is very much like designing a performance luxury car where aesthetics meets engineering. The design process is a collaboration of a team with a perfect mix of engineering and creativity. At the end, the customer won’t know about the design journey from concept to production….

Unboxing the story behind the 2021 “Package of the Year.”

Combine an iconic holiday tradition with an equally iconic American consumer brand, and what do you get? For JohnsByrne, you get the opportunity to create the 2020 edition of Kiehl’s Apothecary Skincare Advent Calendar… which won “Package of the Year” at the Paperboard Packaging Council’s (PPC) 78th annual North American Paperboard Packaging Competition for 2021…

How to Approach Your Structural Design Project

A structural packaging design is an extremely effective way to make your packaging and your product stand out amongst your competitors. However, not all structural packaging designs are created equal. So, what sets apart a great structural packaging design from structured packaging that is just okay? The answer is that there are several important steps…

Structured Packaging – Adding Value & Avoiding Commoditized Packaging

Photo Credits: Wisconsin Hemp When a business is in a highly competitive market, it is imperative that their product stands out to consumers. An excellent packaging design is a great way to grab a consumer’s attention. So, how do brands create packaging that is memorable and high quality? Creating a high-quality structural packaging design is very…

How Your Packaging’s Visuals Impact Consumers

In an age of soundbites and 10-second marketing videos, “Consumers don’t always read messages on the package,” notes renowned color expert and color forecaster, Leatrice Eiseman, Executive Director of the Pantone Color Institute. With the public at large now more accustomed to clicking on icons when exploring concepts or following directions, we live in a…

How Packaging Influences Consumer Behavior

In the modern world, consumers are faced with an ever-increasing number of purchasing decisions and alternatives. The typical American supermarket carries more than 30,000 products, all competing for consumer attention. In most cases, a typical 30-minute shopping session is all the time companies have to attract, excite, establish value, and sell their product. With so…

Why Direct Mail Paper Selection is Crucial to Success

Direct mail plays a crucial role in many marketing efforts, but it can be difficult to create a substantial impact. Consumers often reflexively throw away what they see as “junk mail” before even checking the contents, and it is crucial that your piece stands out as being different from the rest of the stack. Text,…

Point of Sale and Selling Aid Ideas for Cosmetics Products

The sheer volume of options available to consumers for health and beauty needs demands innovation in attracting attention to make a brand stand apart in retail settings. Point of sale (POS) displays and selling aids are common in this industry, and must be unique and appealing to be effective. Consistency with Brand Profile You know…

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