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The Latest on Print and Packaging

Best Liquor & Spirits Packaging – From Bourbon to Wine

The spirits industry is one of the most creative fields when it comes to packaging. This industry utilizes unique concepts to catch a consumer’s eye in a crowded marketplace. Whether its whiskey packaging or wine gift packaging, more and more spirits companies are getting creative with the way they present their product to consumers. The…

Refillable Packaging – 2020 Trends

The idea of brands creating eco-friendly products isn’t new. The lifestyle of using sustainable products and packaging has been popular for a while – and it only continues to grow amongst consumers. The health and beauty industry is no exception. There are several ways health and beauty brands can work towards creating sustainable packaging for…

Sustainable Spirits & Wine Packaging

These days, wine and spirits packaging is growing immensely. However, with immense growth comes intense competition and the struggle to stand out in a seemingly saturated market. While interesting bottles and colorful packaging is one way to gain attention, focusing on sustainable solutions regarding your product and packaging is another effective way to entice your…

Top 10 Craft Spirit Packaging Trends: The Do’s and Don’t’s

Photo Credits: The Gate | W. Andrew Powell Today, more and more consumers are opting for craft spirits due to the uniqueness of the brands and the millennial generation’s interest in trying new liquors. With most products, including craft spirits, packaging is what draws customers in. Therefore, it’s important that your packaging represents your brand’s story…

Choosing Sustainable Packaging Options – For New & Established Brands

Photo Credit Codex Beauty Just about every consumer brand today is making strides to be eco-friendly and more sustainable. For some brands, their entire line and products are based on sustainable, eco-friendly roots. For others, it’s making small changes in areas that matter that make an impact on their goal to be more sustainable. The…

The Trifecta for Direct Mail Testing

As with all marketing campaigns, there are successful direct mail campaigns and unsuccessful ones. But what makes a successful direct mail campaign? To answer that question, we spoke to direct mail experts at JohnsByrne. Here’s what we learned from interviewing Harriet Kessler, Direct of Business Development and Doug Peterson, VP, National Accounts. According to Kessler,…

Lenticular Printing

Standing out in today’s competitive market is vital to keeping your brand alive – no matter what industry you’re in. Since packaging is the first part of a product a consumer interacts with, brands strive to create eye-catching packaging designs. However, what happens when everyone is creating packaging with unique shapes and popping colors? It’s…

2020 Packaging Trends

The new year is just around the corner, with many new innovative packaging designs coming our way. Exciting colors, package structures, illustrations, and other designs are predicted to have a large presence in both the brick and mortar store and in the eCommerce world. In 2020, there are new key packaging industry trends that are…

Automotive Direct Mail – How Car Manufacturers Can Still Win Big

While technology has changed the way we market to potential buyers, traditional direct mail campaigns should still play a part in car manufacturers’ marketing campaigns. Reaching and exciting a large audience is still at the core of car brands – and direct mail can do that and more. The Role of Direct Mail Marketing in…

Packaging Matters: 3 Purchasing Behavior Statistics Everyone Should Care About

The role of packaging has changed over the years. In today’s world of internet and online shopping, many feel like packaging matters less and less. After all, consumers don’t see the packaging before making a purchase. But is that really true? How much does a product’s packaging matter? Here are three important statistics on purchasing…