Where Customer Experience Meets Social Media Buzz: Leveraging Unboxing Videos for Your Brand
Ever since the first cave paintings and sharing of tales around the campfire, we humans have been obsessed with sharing experiences as vividly as possible. Similarly, the “unboxing video” phenomenon, in which consumers film themselves “unboxing” a product for the first time, has been growing and appears to be more than just a passing fad….
Supply Chain Challenges: “There’s no more important time to have a trusted partner.”
It’s understandable to blame the global pandemic for today’s supply chain shortages and disruptions. In truth, the impact of Covid-19 in many ways simply amplified existing weaknesses and the consequences of industry trends that built up during the few past decades. Those trends – doing more with less and doing it faster – have been…
Tales from The Limitless Pressroom #1: Crazy Customer Requests about Custom Packaging
“So, can you run real wood through your printing press?” After 60+ years in business, we’ve fielded a few unusual, perhaps outrageous, requests from customers about what’s possible. The question about wood? That’s a real one, and as good a way as any to kick off an explanation of why, if you can imagine it,…
Designing the Zero-Defect Workflow: Rigid Processes Drive High Quality Packaging Metrics at JohnsByrne
“Quality isn’t a test you pass. It’s a lifestyle you live. Every day.” According to Jack Gustafson, COO at JohnsByrne, that mentality is what’s truly required to drive premium performance from any quality program. And it’s what JohnsByrne has put in place to build its Tier 1 quality program. Consider that JohnsByrne is able to…
Art of Direct to Consumer or Ecommerce Packaging
Photo Credits: Sienna Naturals Direct to consumer packaging, or e-commerce packaging, goes through a very different journey than the packaging on retail shelves. For one, direct-to-consumer packaging goes straight to the consumer – there is no chance for them to interact with the product before purchasing. Secondly, the product goes through many touchpoints before reaching the…
How to Elevate Your Brand with Sensory Packaging
Effective packaging is memorable to the consumer and sticks out amongst competitors. While bold colors and structures can help set your brand apart, creating a multi-sensory experience with your packaging can entice consumers and create brand loyalty even more effectively. Multi-sensory packaging consists of integrating the five senses into your packaging in order to create…
Top 5 Innovative Packaging Trends for 2021
As we enter the new year, there are several print and packaging trends that will continue to gain traction well into 2021, as well as other trends that we see emerging. Regardless of your industry, it will be important to continue to exemplify your brand messaging among a sea of emerging brands. JohnsByrne breaks down…
Get a Glimpse of our New Sustainable Design of Child Resistant Box – EPIK LOK™
In 2018, we were recognized for leading innovation in the print and packaging industry at the North American Paperboard Packaging Competition with EPIK LOK™, our child-resistant packaging solution. The EPIK LOK™ was designed to help protect children from consuming harmful substances. This child resistant box provided durability and safety, while providing a seamless user experience…
Designing An Advent Calendar With a Memorable User Experience
As the holiday season approaches, people are looking forward to all of the festivities it entails – such as opening an advent calendar each day for a pleasant surprise. However, people won’t only remember an advent calendar because of the product or gift they receive. They’ll also remember the engaging packaging and unboxing experience. JohnsByrne…
JohnsByrne Wins Multiple Awards at the 2020 PPC Competition
JohnsByrne is excited to announce our multiple award winnings at the 2020 Paperboard Packaging Council (PPC) Awards. The PPC competition aims to highlight the innovative packaging approaches that raise the bar by their members. At JohnsByrne, we continue to press the limits with our innovative technology and creative collaboration between our packaging experts in every…
