Connected Packaging: How it Can Improve Your Brand?
Photo Credits: QR Code Generator Connected packaging is packaging that does more than just hold, protect and preserve the product. With connected packaging, the main goal is to connect the physical aspects of the product to the digital aspect and allow the customers to learn more about the brand and product. With advanced connected packaging,…
7 Custom Welcome Kits Your Brand Can Use
Photo Credits: Culligan Welcome kits are not only a great promotional tool for brands, but they are also a great way to create and improve relationships with clients and increase customer loyalty. There are many different types of welcome kits your brand can create, for a number of different situations. Learn more about 7 of…
Top Challenges of eCommerce Packaging
If you’re like most consumers, chances are you buy many of your items – from food to electronics – online. The eCommerce market has expanded tremendously in the last few years and is only going to continue to grow. In fact, according to CNBC, on Black Friday this year brick and mortar sales decreased by…
Is Your Current Packaging Luxurious Enough to Compete in Cosmetics?
Within the health and beauty industry, packaging must reflect the luxurious standard of the product inside to compete effectively in today’s marketplace. Customers shopping for cosmetic products are looking to buy both a look and an experience, and the packaging is typically first personal interaction they have with the product, setting the tone for their…
Making Your Direct Mail POP
In a day and age where the average adult receives 41 pounds of “junk mail” each year and throws 44% of it away unopened, direct mailers must stand out from the crowd to have a chance at reaching their target audience. The immediate first impression your mailer makes plays a huge role in whether it…
Feeling ‘Boxed-in’ by Your Current Health and Beauty Packaging?
Take a walk down your local retailer’s health and beauty aisle, and you may notice some common characteristics of the packaging. While different colors and visual effects are used in an attempt to stand out from the rest, the structural designs used are almost exclusively limited to rectangular folding cartons, set boxes and telescoping boxes….
Upgrading the Humble Paperboard Folding Carton
Paperboard folding cartons are a staple of retail packaging, and for good reason – they are specifically designed to attract and educate consumers as well as protect the product throughout its retail lifespan. The folding carton may be commonplace, filling the shelves of every major retailer, but that doesn’t mean your packaging should be either…
Top 3 Reasons it Might be Time to “Re-Shore” Your Secondary Packaging
Early on, many newer companies outsource the production of their secondary packaging to a variety of overseas locations, most commonly China. Cheap prices on bulk orders typically drive this decision, and it can be a practical one for many younger companies or manufacturers whose packaging needs are very simple and consistent, and are not particularly…
Trend: Custom Windowing for Packaging Folding Cartons
Windows are a popular feature in packaging. They allow consumers to see, touch, feel, and get closer to your product. That said, there is a lot more to windowing than meets the eye. Let’s look at unique windowing options that can transform base folding cartons into unique packaging designs that are inviting and attractive to…
Personal Care Packaging Design Trends
Personal care is evolving, taking its cue from nutraceuticals and cosmetics to create interest and appeal on the shelf. When it comes to personal care packaging, eye-appeal and functionality are both exceptionally important. With a focus on men as well as women, personal care packaging design is transforming, taking the best from other industries and…
