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The Latest on Print and Packaging

Top Challenges of eCommerce Packaging

If you’re like most consumers, chances are you buy many of your items – from food to electronics – online. The eCommerce market has expanded tremendously in the last few years and is only going to continue to grow. In fact, according to CNBC, on Black Friday this year brick and mortar sales decreased by…

Automotive Direct Mail – How Car Manufacturers Can Still Win Big

While technology has changed the way we market to potential buyers, traditional direct mail campaigns should still play a part in car manufacturers’ marketing campaigns. Reaching and exciting a large audience is still at the core of car brands – and direct mail can do that and more. The Role of Direct Mail Marketing in…

Cannabis Packaging Must-Haves for the Luxury-Driven High-End Consumer

As the cannabis market continues to expand, the need for luxury cannabis packaging is growing. Like in other industries, the cannabis industry also has a high-end consumer who is looking for a premium product. High-end consumers are not just looking for better quality products, but also look for products that have a similar premium appeal….

JohnsByrne Achieves PEFC Certification

JohnsByrne is well known for creating innovative packaging solutions and providing our customers with the highest quality products, produced with leading-edge technologies. At JohnsByrne, we recognize the importance of responsible management for the raw materials of our trade. Without proper stewardship of the forests, sustainability is threatened, putting at risk the many environmental, social and…

5 Luxury Packaging High-End Looks Every Designer Needs to Know

Luxury brands are identified by much more than a higher price point. By the use of high-end materials and finishes, fine workmanship, special development and manufacturing methods, luxury packaging signals sumptuous living, refinement, superior quality, and exclusivity. Why High-End, Luxury Looks? Luxury beyond the standards of a necessity can move any product to a higher…

How Packaging Structures Influence Consumer Behavior

Keeping up with consumer behavior is never a static process, as cultures evolve. Packaging is a critical point in attracting consumer interest in a product, and at JohnsByrne, we have taken packaging forms to a new level. Packaging Shape: The Psychology Consumers want a positive experience in both primary and secondary packaging. Heavily-subscribed YouTube channels…

Retail Product Packaging: 5 Must Haves

A large percentage of consumer decision making is based on response to packaging. Consumers subconsciously associate qualities of a product’s packaging with the product. Shoppers frequently make spur-of-the-moment decisions, and packaging is often the deciding factor in whether to buy a certain brand. Packaging is a vital marketing element, and products destined for retail require…

JohnsByrne North American Paperboard Packaging Competition Awards for 2016

Every year, the Paperboard Packaging Council (PPC), issues awards to the “best of the best” produced by the packaging industry. JohnsByrne is proud to be the recipient of several PPC awards in 2016, including: Judge’s Award – Casamigos Tequila Folding Carton Presenting a new high-end tequila on the market – even if you are George Clooney and his…

The Value of Custom Product Packaging

In retail, packaging for your product must be both practical and exceptionally appealing. Structural elements must be taken into consideration to ensure that your product is housed, displayed, and protected in the most effective way possible, while the visual details must elicit a positive, appealing first impression for a consumer. Packaging that Stands Out At…

Automotive Mailers That Work

Consumers are continually bombarded by advertising messages, and to be effective, a mailing piece must be above and beyond in quality, design, and appeal. Mailers play an integral role in the automotive industry, but the typical low-quality mailers with subpar graphics and dull colors will be immediately tossed out by consumers in the stack of…