In the world of marketing and advertising, pressing the limits is part of the game. Every successful brand, company and product can challenge the norm from time to time in a safe and effective way. While it may sound counterintuitive, there are ways to make it work. Let’s take a look at four ways products and brands can develop and design packaging to truly push the envelope.
1. Think Outside the Box
Sometimes pushing the limits requires you to think outside the box—literally. Many companies in every industry stick to the norm of clean, traditional, square boxes. However, there are dozens of different shapes, sizes and packaging solutions available. A simple way to differentiate your product and press the limits at the same time is to utilize uniquely shaped packaging.
2. Examine and Improve
The “examine and improve” formula is an effective packaging strategy, producing high quality results in many industries. This process involves analyzing your competitors’ packaging and finding ways to make it better. The benefit here is paying direct attention to what’s already on the market and create ways to make your product more enticing and readily visible.
3. Go for Elegantly Functional
Often we wrestle with how to achieve an elegant packaging design that also has practical functionality. There are times where these objectives can be at odds with each other; this is where an experienced packaging company can be introduced into your packaging development process. When you develop elegantly functional packaging, you’ll be well ahead of the competition and industry standards.
4. Focus on the Finish
Many companies spend the majority of their efforts focusing on packaging style and structure. While these are certainly important features, the materials and finishes are equally important. By including coatings, finishes or exotic substrates like canvas, wood, or leather, you can make an impression that far exceeds the initial cost.
At JohnsByrne, we have been a part of some of the most groundbreaking, award winning packaging. No matter what industry you are a part of, we can help create a unique and effective packaging statement. For additional information, please contact us today.
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