Guide to Sustainable Packaging
Introduction Protecting the environment is becoming more important – now more than ever. Consumers are increasingly considering a company’s environmental footprint when making product purchases. According to a recent McKinsey survey: 60 – 70% of consumers said they would pay more for sustainable packaging. A willingness to pay more was relatively equally distributed across end-use…
7 Trends to Leverage for Your Premium Packaging
Introduction Premium packaging and premium products go hand in hand. So it’s that time of the year again when we look at what’s trending in the world of premium packaging. But, more importantly, we’ll look at what’s behind those trends to see what’s driving the evolution of structural design and packaging enhancements. Why distinguish “trends”…
Scent Innovation for Direct Mail
Discover the power of scent to increase response rates and drive ROI With direct mail, marketers have a unique opportunity to engage with their audience’s senses. While direct mail already appeals to our sense of sight and touch it can further engage consumers through their sense of smell using scent marketing. A fragrance scent is…
Scent Innovation for Packaging
Using the power of scent to create interactive packaging experiences When scent is applied to packaging, it enables consumers to engage and test products, which is proven to increase sales. A fragrance scent is more than just a smell. It’s an avenue to invite your consumers to participate with your brand and increase purchases. Additionally,…
‘12 Days of JohnsByrne Faves’ Holiday Packaging
“It’s the most wonderful time of the year!” Particularly if you’re a leader in the premium packaging industry, like JohnsByrne. After all, the holidays have become synonymous with epic consumer packaging projects. From advent calendars to limited-edition gift sets, every year brings new challenges and equally novel solutions that take the unboxing experience “up on…
