Packaging Trends that Are Crossing Industry Lines
Many product sectors are taking cues from other industries when it comes to innovative packaging designs. Changes to customer preferences are shifting how companies approach their packaging designs. In highly competitive industries, there may be more pressure to push the limits and release increasingly innovative packaging projects. Whether it’s using less material, creating an innovative design, or simply enabling a more efficient packaging operation, borrowing ideas from other industries outside your own sector is a great way to gain a competitive advantage and stand out.
Here are some reasons to consider out-of-the-box ideas for packaging designs that will help you connect with your audience:
Consumers Want Something New
If you operate within a highly saturated industry, your business likely faces a great deal of competition from similar companies and product lines. Hair care, skin care, cosmetics, and many food and beverage companies need to consider this possibility when coming up with a packaging strategy. Standing out can give you an edge.
For example, with the hair care industry being as densely saturated as it is and with different product lines catering to a wide variety of customers, setting yourself apart is crucial to gaining attention on the crowded shelf.
As with any packaging redesign project, it’s important to consider what is most important to your target customers. If they want convenience, consider single-use packaging. However, for consumers who prioritize sustainability, using as little material as possible may give you a stronger advantage.
Crossing industry lines is a great way to make the impact you want. For example, if your target audience wants single service hair care products, consider borrowing cues from food products, such as yogurt containers. This adds an element of novelty to your packaging strategy.
Focusing on Sustainability
Consumers who love your brand may have multiple interests, especially when it comes to the brands they purchase from. For example, if you produce a skincare or cosmetics line and cater to an audience concerned with all-natural ingredients, you may want to focus on making packaging more sustainable. Preferring all-natural ingredients and wanting sustainable packaging are two separate trends that often go hand-in-hand. Accommodating these aspects of a product helps brands make better connections with their target audiences.
For products that aren’t inherently focused on sustainability, adopting eco-friendly packaging tactics can help you connect with new customers who aren’t familiar with your brand. Eco-consciously minded consumers who are looking to try a new product will be more likely to pick up one that advertises recyclable materials directly on the package.
Integrating Different Traditions to Create Something Innovative
Whether you’re looking to stand out from your competition or want a more innovative packaging design, combining trends from different industries is a great way to accomplish these goals. Contact JohnsByrne today to learn how to create innovative designs that will set you apart from the pack.