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The Latest on Print and Packaging

How to Increase Open & Acquisition Rates with Innovative Printing Effects

At JohnsByrne, we are well known for our innovative, high-impact direct mail solutions. These highly decorative and structurally unique products are designed to help your programs stand out. When you need results, our team will help you get your message noticed. We serve many of the nation’s leading financial, automotive and retail companies with credit…

Direct Mail Marketing Success with Dimensional Pieces

There is a growing myth that direct mail marketing is a thing of the past and that the new generation of marketing is all digital. While digital strategies are certainly effective and have become more widely used, direct mail is certainly not dead. According to the Direct Marketing Association (DMA), direct mail that engages recipients…

Postal Regulations: Things You Need to Know for Your Direct Mail Projects

There’s a lot to consider when developing a marketing campaign. From in-store point-of-sale displays and promotional flyers to online ads and direct mail materials, looking at the entirety of the campaign can be overwhelming. One area that requires careful attention to detail is direct mailings. Having a printing and packaging provider who is knowledgeable with…