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Why Color Matters in Direct Mail

Successful direct mail campaigns rely on a variety of elements to drive open rates and response rates. Multiple studies, however, have identified color as playing a critical role in increasing the success of a direct mail campaign. When white is out the window, what can color do for your next direct mail campaign? Color is…

How Can Using Market Data Affect the Success of Direct Mail Campaigns?

Nowadays, successful marketing campaigns involve a lot of research and trial to ensure that the finished product and materials deliver return on the investment. To learn more about how using data about consumers can help create more targeted, and in turn, more successful, direct mail marketing campaigns, we talked to our resident direct mail experts…

Personalized Financial Direct Mail Turns Prospects Into Customers

For decades, the financial industry has relied on direct mail campaigns to acquire new customers. According to statistics, insurance and financial services are among the top users of direct mail. In fact, many of the top direct mailers include some of the largest financial brands. Whether they are looking to attract new business, increase credit…

Why Direct Mail for Credit Cards Is Still a Top Choice

Direct mail is still highly relevant in many industries, especially the financial sector. In particular, this channel is an effective way to distribute new credit card offers. In fact, 36 percent of U.S. consumers said they prefer to receive financial information in the mail. Customers feel as though they have been individually selected, which is…

Revolutionizing Direct Mail With Unique Printing and Finishing Techniques

Many different campaigns are possible with direct mail, which can drive traffic and sales to your business. Direct mail has been around for a long time, but it has continued to evolve as new printing techniques and substrates have hit the market. Using the latest substrates and unique printing effects, you can make your mail…

4 Tips for Successful Direct Mail Campaigns

Direct mail has the power to win new customers and increase sales from your base. However, to keep this channel relevant, you need innovative direct mail campaign designs that will drive conversions. The most successful mailers present something unexpected and include interactive elements to enable engagement. Grabbing attention is the best way to increase response…

Standard Envelope or High-Impact Direct Mail?

Direct mail is still a great way to reach a targeted audience without the many interruptions other channels have. The Internet is crowded with ads, and people can always switch tabs or close a window. TV advertisements are far less effective because many consumers frequently surf the Internet on their smartphones while watching shows, and…

The Top 5 Direct Mail Mistakes to Avoid

Direct mail is a highly relevant marketing channel for many industries, but you can’t just create a campaign and bombard customers’ mailboxes with little thought. All the elements of a direct mail campaign need to work together in harmony to be truly effective and strike the right chord with your audience. With more than 50…

Perfecting the Acquisition Direct Mail Piece

Direct mail is one of the most successful marketing methods to reach new customers. However, not every direct mail piece has the same potential. Direct mail campaigns require strategic offers, planning and the ultimate design to impress and influence the right behavior from your recipients. Industries across the board can utilize direct mail pieces to…

Increase Member Loyalty with High Impact Loyalty Kits and Direct Mail

Research after research says that it’s easier (and less costly) to get more sales from existing clients than acquiring new ones. Building brand loyalty is key to driving more sales from existing customers and growing your brand well beyond existing customers. Direct mail loyalty kits are ideal for touching existing customers and making them feel…