Your packaging is a shopper’s first tangible experience with your brand. It’s like meeting someone new; you get only one chance to make a great … The Value of Premium Luxury Packaging on Your Brand
For many products, especially in the health and beauty and food industries, both primary and secondary packaging play an integral role in housing, protecting, and … Creating the Perfect Marriage Between Primary and Secondary Packaging
Each year, the Paperboard Packaging Council (PPC) issues awards to standouts in the packaging industry. The competition is the premier competition for packaging manufacturers, with … JohnsByrne Wins 6 Paperboard Packaging Council Awards
In the age of social media, so-called “influencers” seem to make up the next generation’s equivalent of celebrity endorsements. Although there is no broadly agreed-up … Influencer Kits – The Right Package Design
The world of packaging is constantly evolving to keep up with consumer demand and to stay relevant among increasingly creative and innovative packaging designs. One … Packaging Trend: Natural Patterns and Materials
Every major industry has a few big names that stand out from the crowd, control large shares of the market, and traditionally set the trajectory … How Mid-Size Health & Beauty Companies are Setting the Packaging Trends
Child resistant (CR) packaging, which must be difficult for children ages 5 and under to open but easy for most adults, has existed to protect … Don’t Settle for Just Any Child Resistant Packaging Solution
One of the greatest challenges facing cannabis growers/extractors and dispensaries in this age of increasing legalization is anticipating the many regulations are likely to go … Cannabis Child Resistant Packaging Rollout – Get a Jump Now?
As cannabis products are increasingly legalized across the United States, the market grows more and more diverse, with brands seeking to establish an image that … Is Your Cannabis Packaging Ready for High End Dispensaries?
The formulation of nutraceutical and pharmaceutical products should be based on rigorous scientific research, but that doesn’t mean that the brand’s image and packaging design … How to Balance a Scientific Look for Nutraceutical and Pharmaceutical Packaging
The health and beauty industry is subject to changing trends and market preferences, and brands must adapt their message to appeal to the modern consumer. … Does Your Packaging Align with Today’s Health and Beauty Trends?
Samples of cosmetics used to mean single-use portions presented in cheap, nondescript packaging and handed out for free, in the hopes that shoppers would use … How Sampling Trends Are Changing the Way We Package and Sell Cosmetics
