Your packaging is the heart of your brand. Everything about it, from the shape to the color, must have careful strenuous thought put into it. … How to Target Specific Emotions Using Color with your Packaging
Practically every marketer is looking to raise awareness and increase sales. But for many companies, trying to target everyone isn’t the most effective strategy. Narrowing … How to Target Specific Markets with Packaging
Why Use Direct Mail at All? Direct mail lasts longer. A study from Temple University recently found that direct mail resulted in longer engagement times … 5 Direct Mail Innovations that Will make Your Next Marketing Campaign
Creating a brand experience for your product doesn’t end when a consumer purchases a product. The brand experience will continue through every step of the … Elevating Your Brand with a Multi-Sensory Packaging Experience
With all the other costs involved in running a business (product development, payroll, advertising, and so on), it’s tempting to want to skimp on packaging. … What’s the Cost of Luxury Packaging?
What Is Lenticular Printing? Lenticular is a printing method that adds dimension and/or motion to images which are normally static and flat. The “magic” is … Lenticular Printing 101: What, How, and More
Packaging design alone is responsible for more than 50 percent of all purchasing decisions. Wine packaging must be eye-catching and draw the consumer’s attention away … Specialty Packaging for Wineries
Here is a sentence that probably will never be uttered: “We have plenty of time to market and can afford a delay.” Whether you are … 3 Packaging Design Secrets that Make for Smooth Manufacturing
Since 2000, the Pantone Color Institute, the global authority on color, has selected a Color of the Year. It is based on what they believe … Color of the Year? How to Use It to Create Packaging
Developing a creative, innovative, and effective packaging solution for a single product necessitates taking countless factors into account. These include the intended target audience, your … Creating Packaging for Multi-SKU Lines
In the world of packaging, the term “white comp” generally refers to a white paper prototype model of the packaging design that allows the client … Not All Packaging Is Created Equal
Print and finishing effects like embossing and debossing, the use of gold foils, and specialty coatings and varnishes are each a popular method to create … Packaging Trend: Shape & Die-Cutting
