BTC POWER Blog
Even for experienced industry professionals, printing and packaging terminology can seem unclear at times. At JohnsByrne, our aspiration is to simplify that aspect of your … Folding Carton Packaging Style Guide
A cornerstone of secondary packaging is the paperboard folding carton. Paperboard stock is specifically formulated to crease easily and some stocks are purchased for their … The Folding Carton Manufacturing Process
Unique packaging is hard to come by. With so many products competing for attention on the shelf, achieving uniqueness is almost impossible. Whether it’s launching … Unique Packaging Designs
Introduction Protecting the environment is becoming more important – now more than ever. Consumers are increasingly considering a company’s environmental footprint when making product purchases. … Guide to Sustainable Packaging
The direct mail industry may have been around for a while, but innovation is no stranger to the industry. From using various stocks and structures … Innovations in Direct Mail that are Changing the Playing Field for Marketers
Discover the power of scent to increase response rates and drive ROI With direct mail, marketers have a unique opportunity to engage with their audience’s … Scent Innovation for Direct Mail
Using the power of scent to create interactive packaging experiences When scent is applied to packaging, it enables consumers to engage and test products, which … Scent Innovation for Packaging
“It’s the most wonderful time of the year!” Particularly if you’re a leader in the premium packaging industry, like JohnsByrne. After all, the holidays have … ‘12 Days of JohnsByrne Faves’ Holiday Packaging
Packaging that showcases both product and brand. Packaging that delights the consumer, enhancing brand love and loyalty. Packaging that transcends box, tray and label … Five ways to elevate your brand with premium packaging
Walk down any Health & Beauty products aisle and you recognize it right away: few product categories are as dependent on innovative, premium package … Health & Beauty Meet Premium & Sustainability
When you think about it, “sustainability” is far more than an environmental buzzword. Focusing on more sustainable packaging makes good business sense because a commitment … Moving to “Next-Level” Sustainable Packaging Design
Ever since the first cave paintings and sharing of tales around the campfire, we humans have been obsessed with sharing experiences as vividly as possible. … Where Customer Experience Meets Social Media Buzz: Leveraging Unboxing Videos for Your Brand
