Packaging design alone is responsible for more than 50 percent of all purchasing decisions. Wine packaging must be eye-catching and draw the consumer’s attention away … Specialty Packaging for Wineries
Here is a sentence that probably will never be uttered: “We have plenty of time to market and can afford a delay.” Whether you are … 3 Packaging Design Secrets that Make for Smooth Manufacturing
Since 2000, the Pantone Color Institute, the global authority on color, has selected a Color of the Year. It is based on what they believe … Color of the Year? How to Use It to Create Packaging
Developing a creative, innovative, and effective packaging solution for a single product necessitates taking countless factors into account. These include the intended target audience, your … Creating Packaging for Multi-SKU Lines
In the world of packaging, the term “white comp” generally refers to a white paper prototype model of the packaging design that allows the client … Not All Packaging Is Created Equal
Print and finishing effects like embossing and debossing, the use of gold foils, and specialty coatings and varnishes are each a popular method to create … Packaging Trend: Shape & Die-Cutting
Settling on the perfect substrate, package structure, and coatings and finishes is just the first step. What truly matters is the execution – how well … 5 Common Packaging Production Pitfalls and How to Avoid Them
The holiday season is the perfect opportunity to get creative, innovate, and release some captivating new packaging. It’s also a time when marketing budgets typically … 5 Tips for Creating Statement-Worthy Seasonal Packaging
You already have great products. But what about your packaging? Far too often brands are opting for unremarkable elements when it comes to packaging. Consumers … Make Your Packaging a Star
The holidays are upon us! It’s hard to believe it’s that time of the year again, but we’re moving into a crucial period for your … Simple Holiday Packaging Program Upgrades
Your packaging is a shopper’s first tangible experience with your brand. It’s like meeting someone new; you get only one chance to make a great … The Value of Premium Luxury Packaging on Your Brand
For many products, especially in the health and beauty and food industries, both primary and secondary packaging play an integral role in housing, protecting, and … Creating the Perfect Marriage Between Primary and Secondary Packaging
