When planning to bring a new product to market, the packaging is a critical point in consumer response. Not only should the product be presented … Packaging Choices: Rigid Set-up Boxes vs. Folding Cartons
The development of effective, impactful packaging for a new product necessitates the collaboration of a talented and dedicated team, including brand experts, marketers, packaging engineers, … Combining Structure & Design in Packaging Creation
Whether your product is an automobile or children’s toy, food product or cosmetic line, you would never release it to the public without ensuring that … The Importance of Packaging Testing
The development of plastic has impacted the modern packaging industry, possibly more than any other material. Its options for variations in transparency make it uniquely … Creative Plastic Packaging
Bringing ideas to life is what JohnsByrne is all about. Each and every day, we collaborate with marketing teams, packaging engineers and designers to bring … The Art of Prototype Packaging: From Design Mock Ups to Real Life
This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. Creativity is a huge part of what we do at JohnsByrne. To learn … What Does Creativity in Packaging Design Mean?
Innovation in any industry is key to staying ahead of the competition and pressing the limits on what is possible. It’s no different in the … Finding Inspiration for Better Packaging Designs
Product packaging can capture a great deal of attention from the shelf. It also presents an opportunity to engage with all five senses to create … Maximizing the 5 Senses with Product Packaging
Developing packaging is as much an art as it is engineering and science. At its core, packaging serves to protect and highlight the product inside … How to Avoid Over-Packaging Your Product
With 3-D printers becoming more popular and commonplace, 3-D printing is no longer a futuristic obscure process. Believe it or not, 3-D printing plays an … Advantages of 3-D Printing in the Product Packaging Design Process
When you’re looking to create attention-grabbing promotional packaging for your product, you’re looking for something unique. You want your product to jump off the shelf … Maximizing Your Provider’s Structural Design Capabilities
