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The Latest on Print and Packaging

Point of Sale and Selling Aid Ideas for Cosmetics Products

The sheer volume of options available to consumers for health and beauty needs demands innovation in attracting attention to make a brand stand apart in retail settings. Point of sale (POS) displays and selling aids are common in this industry, and must be unique and appealing to be effective. Consistency with Brand Profile You know…

5 Things to Avoid when Redesigning Your Product Packaging

Like most things, even packaging has to be upgraded every once in a while. Likely reasons why your packaging needs to change can be a result of drastic shifts in your product strategy, you need visual unification between different products or product lines, sales performance demands, expansion into new markets, or current design is dated…

Maximizing the 5 Senses with Product Packaging

Product packaging can capture a great deal of attention from the shelf. It also presents an opportunity to engage with all five senses to create a truly memorable brand experience. Sensory interactions with products can help increase sales, improve customers’ ability to recall your brand, and boost loyalty. Here is a look at how packaging…

How to Increase Open & Acquisition Rates with Innovative Printing Effects

At JohnsByrne, we are well known for our innovative, high-impact direct mail solutions. These highly decorative and structurally unique products are designed to help your programs stand out. When you need results, our team will help you get your message noticed. We serve many of the nation’s leading financial, automotive and retail companies with credit…

Key Considerations for Developing Packaging for Your Demographic

If you’re reading this blog, you’re likely to realize that effective and profitable brands are those that stand out distinctively—and innovative product packaging is a critical element for effective brand standout. Whether you’re rebranding an existing product or developing a new product launch, great packaging and structural design can give your brand the necessary visibility…

Must-Haves For Paperboard Food Packaging and Sleeves

Products are photographed and documented like never before, and people love to share their opinions on them with their social networks. According to Michela Vallalta, director of consumer intelligence for Tetra Pak, with consumers of every age and class—including celebrities, presidents, and even the pope—documenting their opinions and the daily moments of their existence with…

How to Avoid Over-Packaging Your Product

Developing packaging is as much an art as it is engineering and science. At its core, packaging serves to protect and highlight the product inside it. But packaging doesn’t stop there. Developing an efficient and effective packaging requires understanding the entire product’s journey. From fulfillment to its final destination on the store shelf, there are…

Advantages of 3-D Printing in the Product Packaging Design Process

With 3-D printers becoming more popular and commonplace, 3-D printing is no longer a futuristic obscure process. Believe it or not, 3-D printing plays an important role in product packaging design. Not part of a traditional printing and packaging process, it’s easy to miss the benefits of having access to 3-D printers, while conceptualizing and…

2015 Packaging Trends

With more than 50 years in the print and packaging industry, JohnsByrne has seen many trends come and go. We’ve met with our packaging specialists, who live and breathe packaging, and asked them what 2015 looks like for the premium folding carton and specialty packaging industry. Here’s what they told us. Structural Packaging is In…

Maximizing Your Provider’s Structural Design Capabilities

When you’re looking to create attention-grabbing promotional packaging for your product, you’re looking for something unique. You want your product to jump off the shelf when a potential customer looks at it and a unique packaging structure is key to making that happen. It is important to make sure that your printing or packaging supplier…

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