Developing the packaging for one product is no simple task, but what about when you need packaging solutions for multiple product offerings under a single … 3 Steps to Streamlining Your Packaging to Fit Multiple Product Lines
In a day and age where the average adult receives 41 pounds of “junk mail” each year and throws 44% of it away unopened, direct … Making Your Direct Mail POP
Paperboard folding cartons are a staple of retail packaging, and for good reason – they are specifically designed to attract and educate consumers as well … Upgrading the Humble Paperboard Folding Carton
An increasing number of companies are awakening to the importance of sustainability in product packaging. With billions of tons of packaging waste populating landfills across … 5 Ideas for Environmentally & Eco-Friendly Packaging
With the variety of manufacturing options available to add multisensory packaging effects, brands across all industries are beginning to branch out and use foils. One … Helpful Facts on Hot Foil Stamping and Cold Foil Printing
Early on, many newer companies outsource the production of their secondary packaging to a variety of overseas locations, most commonly China. Cheap prices on bulk … Top 3 Reasons it Might be Time to “Re-Shore” Your Secondary Packaging
At JohnsByrne, we understand that when it comes to the communication function of packaging, color is one of the most significant components for attracting customers. … Color Packaging: The Color Wheel of Branding And Packaging
Windows are a popular feature in packaging. They allow consumers to see, touch, feel, and get closer to your product. That said, there is a … Trend: Custom Windowing for Packaging Folding Cartons
Direct mail promotions have entered a new era. In the second decade of the 21st Century, direct marketing has transformed, and now it is all … Promotional Pop-Up Mailer Design Tips
In the modern world, consumers are faced with an ever-increasing number of purchasing decisions and alternatives. The typical American supermarket carries more than 30,000 products, … How Packaging Influences Consumer Behavior
High-end cosmetics have a great deal of competition. Not only are they included in the highly competitive, heavily-saturated health and beauty category, to appeal to … Print Finishing Options for High-End Cosmetics
A large percentage of consumer decision making is based on response to packaging. Consumers subconsciously associate qualities of a product’s packaging with the product. Shoppers … Retail Product Packaging: 5 Must Haves
