Branding is an essential consideration for any packaging strategy. Corporate packaging requires a strong, cohesive brand image. You need to stay true to your company … Corporate Packaging: Determining Your Strategy
Many different campaigns are possible with direct mail, which can drive traffic and sales to your business. Direct mail has been around for a long … Revolutionizing Direct Mail With Unique Printing and Finishing Techniques
We sat down with Donna Maggos, one of our leading packaging specialists to discuss the latest trends in packaging design. With her extensive expertise in … What Has Changed In the Last 5-10 Years in Packaging?
Very few trends in the packaging industry stay static for long. With changing customer preferences in the food and beverage industries, brands may need to … 3 Trends for the Food and Beverage Industry
Many product sectors are taking cues from other industries when it comes to innovative packaging designs. Changes to customer preferences are shifting how companies approach … Packaging Trends that Are Crossing Industry Lines
Direct mail has the power to win new customers and increase sales from your base. However, to keep this channel relevant, you need innovative direct … 4 Tips for Successful Direct Mail Campaigns
Nutraceutical products come in different forms. From vitamins to skincare products, differentiating product lines while maintaining brand identity is key to having a cohesive brand … Skincare Packaging Design—How to Differentiate Product Lines
The nutraceutical industry is one of the fastest growing markets and quickly becoming one of the most fiercely competitive. The nutra market blew up from … Taking Nutraceuticals and Personal Care from Commodity to Decorative
Valentine’s Day may be over, but that doesn’t mean “love” should take a hiatus. Just like humans fall in love, there’s a lot to be … How Packaging Makes Consumers Fall in Love with Your Brand
It’s no surprise that not all packaging suppliers are created equal. With this in mind, what sets industry experts apart? How do suppliers earn this … What Makes Printing High or Low Quality
The wine and spirits industry is undergoing a revolution that is changing and challenging the way we view liquors and how we package them. Spirits … Understanding the Growing Need for Luxury Packaging for Premium Spirits
While you may think the scent of your perfume is the vehicle for your marketing efforts, the packaging needs to be compelling as well or … Perfume Packaging Design: The Essentials for Star Power
