Just like books are often judged by their covers, products are frequently judged by their packaging before a buyer gets to experience the item. When … 3 Factors that Make a Good Packaging Design
Innovation in any industry is key to staying ahead of the competition and pressing the limits on what is possible. It’s no different in the … Finding Inspiration for Better Packaging Designs
One thing that is constant in the luxury folding carton market is change. New and emerging brands are constantly hitting the competitive spirits market and … Innovation in Action: Casamigos’ Spirits Packaging
Product packaging is one of your most valuable branding vehicles, and you can make it work harder. Unlike primary packaging that simply contains a product, … 5 Factors that Turn Your Product Packaging Into Portable Advertising
Packaging plays a big role in a brand’s overall success, both short and long term. According to statistics, packaging drives purchases more than TV ads, reviews … Is Your Packaging Doing Double Duty?
Creating product packaging from start to finish requires planning, dedication, quality control and expert knowledge to ensure the project will be a success. Although your … Understanding the Packaging Production Process
Just like retailers decorate their stores with holiday lights, baubles, and other décor, brand managers can utilize festive colors and holiday pizzazz this season. Companies … Incorporating a Little Holiday Spirit into Product Packaging
Thanksgiving is right around the corner, so take the time to consider the value your packaging supplier delivers to you in your branding efforts. Since … 3 Reasons to Be Thankful for Your Packaging Supplier
Direct mail can be a powerful marketing tool during November and December for companies in just about any industry. While these physical messages stand out … Holiday Direct Mail Campaign Ideas for Any Industry
Folding and gluing is what ultimately brings a packaging design together. Understanding the different stages of packaging development is useful for creating successful designs. In … Fast 5 Facts: Folding and Gluing
Just like a mid-life crisis, finding the underlying reasons why your packaging is causing confusion or dissatisfaction among your consumer base can be a difficult … Is Your Packaging Experiencing an Identity Crisis?
Every successful packaging redesign or refresh requires careful planning and advice from an experienced packaging supplier. There are many reasons to refresh your packaging, but … 9 Questions to Ask Before a Packaging Refresh
