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The Latest on Print and Packaging

Challenges in Packaging

This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. Pressing the limits on what’s possible in print and packaging is what JohnsByrne is all about. This week we sat down with Ken Bertrand, Account Executive at JohnsByrne to discuss challenges in packaging. With more than ten years at JohnsByrne, Ken has worked…

How Can Using Market Data Affect the Success of Direct Mail Campaigns?

Nowadays, successful marketing campaigns involve a lot of research and trial to ensure that the finished product and materials deliver return on the investment. To learn more about how using data about consumers can help create more targeted, and in turn, more successful, direct mail marketing campaigns, we talked to our resident direct mail experts…

What Does Creativity in Packaging Design Mean?

This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. Creativity is a huge part of what we do at JohnsByrne. To learn more about what creativity means to our customers, we sat down with our very own Ken Bertrand, Account Executive at JohnsByrne.   Ken brings over 20 years of experience in…

Personalized Financial Direct Mail Turns Prospects Into Customers

For decades, the financial industry has relied on direct mail campaigns to acquire new customers. According to statistics, insurance and financial services are among the top users of direct mail. In fact, many of the top direct mailers include some of the largest financial brands. Whether they are looking to attract new business, increase credit…

Gift with Purchase Packaging: Making it Sale-Worthy for Consumers

Consumers love getting something extra with their purchase. Utilizing gift with purchase packaging can make customers more likely to buy. As an added bonus, a gift with purchase (GWP) can introduce a consumer to a new product or line of products. It also opens up an opportunity to build brand loyalty. Whether it’s a complimentary…

Automotive Print & Packaging Innovations: How to Get More Traction

In an industry like the automotive industry, innovation is monumental to staying ahead of the competition. New features, new technology and consumer demand push car manufacturers to constantly rethink every model. Constant updates and upgrades to last year’s model makes for a faster, more efficient and high-tech automobile. When consumers have such high expectations, it’s…

How Have the Needs of Packaging Buyers Changed Over the Years?

This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. With more than a decade of experience in packaging, Ken is an expert at advising clients on how to achieve their best packaging. Ken also brings a strong background in folding carton, VAPs (Value-added packaging), point-of-sale display and merchandising solutions that is key…

Organic Food Packaging: What Consumers Want

The organic food market has grown tremendously in the last few years. According to the USDA, the demand for organically produced goods has seen a double-digit growth and can be found in nearly 3 out of 4 conventional grocery and chain stores. An increase consumer demand for organic products means more companies are incorporating organic…

Exciting Cosmetics Packaging Trends for 2016

With an industry that’s all about looks like cosmetics, visually appealing packaging is a necessity. Makeup trends change with the seasons, and this is the same for top-quality packaging in the cosmetics industry. The most effective packaging trends rarely stay static for long. Cosmetics packaging gives brand managers an opportunity to be creative, since makeup…

Can High-End Product Packaging Be Cost Effective?

When it comes to luxury products, it’s no surprise that the outside package should be a reflection of the product the customers can expect to find on the inside. However, it can be difficult to balance luxury with cost. Luxury products and brands demand a careful packaging strategy with brand guidelines in mind, but can…

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