Questions to Ask Before Hiring a Packaging Design Agency
Looking for guidance to help you determine the right packaging for your brand? Before hiring a packaging design agency, it is important to understand their true capabilities and expertise. Most packaging design agencies focus on various aspects of making a brand successful, such as brand identity, messaging, artwork, and more. It is important to ensure…
5 Ways Custom Cannabis Packaging Fits Your Product & Brand
Photo Credits: Fluresh Cannabis is a $6 billion, fast growing, highly competitive industry. In order to address the needs of the increasing demand for medical and recreational cannabis, new products are being developed and launched constantly. In this post, we’ll cover how brands can customize their packaging to fit their products while also creating a…
Why Brands Should Work with an ISO 9001:2015 Certified Packaging Supplier
When looking for a packaging supplier brands should consider several factors – whether the supplier is certified being one of them. ISO 9001 is a quality management system certification created by the International Organization for Standardization. These standards are specifications for products, services and systems that are used to guarantee quality, safety and efficiency. In…
Increasing the Efficiency of Your DTC Packaging – Tips from Our Packaging Experts
As more brands opt for e-commerce, it’s critical that packaging is adapted to be efficient and deliver a high-quality product to consumers’ doorsteps. According to a 2018 report from PMMI, 58% of consumers would consider purchasing from a competitor or simply refuse to purchase again if they receive a damaged or broken product. It’s no…
Is Your Packaging Certified Child-Resistant? Important Things to Look Out For
Child resistant (CR) packaging is packaging that is easy for adults to open, but is difficult for children ages 5 and under to open. Around since the 1970s, the Poison Prevent Packaging Act (16CFR Part 1700) has been a crucial factor in preventing and reducing the number of accidental poisonings in children who could ingest…
How Ecommerce Brands Can Achieve Unboxing Experiences that Rival In-Store Shelf Branding
Photo Credits: Codexbeauty According to a PMMI study, 95% of consumers report packaging significantly affects their online purchase and almost half share their experience on social media. While creating consumer engagement through packaging isn’t anything new, the growth of e-commerce is changing consumer expectations. How? Online brands can be at a disadvantage when it comes…
The Multiple Roles of Direct-to-Consumer Ecommerce Packaging— Does Yours Check all the Boxes?
Photo Credits: Aruliden Packaging is both an art and a science. There has never been a more important time for packaging than today with the mix of uses and environments where products are sold and bought. Social media platforms, such as Instagram, Facebook, and TikTok, have opened up avenues for brands large and small to…
Color Matching – How to Precision
It is important for print and packaging providers to take every measure possible to get color-matching right across your packaging. The consistency of color is critical across a brand, and can both negatively and positively impact your brand, depending on the quality of the outcome. JohnsByrne explains why color matching is vital to a brand’s…
Differentiating Multiple SKUs Within a Brand Family
Many brands create multiple product lines, giving consumers a wider range of products to choose from, as well as giving consumers an opportunity to find a product tailored to their more specific needs. For example, a skincare company may create a skincare line with unique products used to target different skin types. A successful packaging…
Seasonal Packaging: Customizing Your Packaging for The Seasons
Photo Credits: Paper Specs Seasonal packaging is a great way for brands to create a fresh new look, as well as gain relevance for the respective time of year, both of which helps attract loyal and new consumers. Although not all promotional trends are suitable for all products or brands, using seasonal packaging when applicable…
