Social media and technology have completely revolutionized the way we reach consumers and how we market to them. Social media gives brands and customers a … Packaging and Social Media – Is Your Packaging Instagram Worthy?
One of the most important parts of packaging design is the color scheme. Because packaging is often the first impression of a brand that customers have, … Color Effects in Packaging Design – 7 Stand-out Trends
The millennial generation is different from prior generations. They have different expectations and catering to their demands is a special challenge for brands in any … Designing for Millennials – Tips for Making Your Packaging Resonate
Every consumer, regardless of demographic, age or need, interacts with a product’s packaging before making a buying decision. Packaging can have a tremendous impact on … 10 Critical Questions to Ask Before Starting Your Packaging Design Journey
As a growing number of states continue to legalize marijuana for both medical and recreational purposes, more innovations in medical marijuana packaging are coming to … Medical Marijuana Packaging — Cannabis Packaging Designs for Many Different Products
Why Metallics? Through leveraging printing techniques to make a product really sing include color, shape, texture, and design. These elements, when properly developed, should cause … A Guide to Using Metallics in Packaging
In an age of soundbites and 10-second marketing videos, “Consumers don’t always read messages on the package,” notes renowned color expert and color forecaster, Leatrice … How Your Packaging’s Visuals Impact Consumers
As the cannabis market continues to expand, the need for luxury cannabis packaging is growing. Like in other industries, the cannabis industry also has a … Cannabis Packaging Must-Haves for the Luxury-Driven High-End Consumer
A lifestyle is the way a particular individual or group chooses to live. Lifestyle is more than just the obvious economic factors, it encompasses tastes, … Packaging a Lifestyle – Not Just a Product
Influencing Consumer Purchasing Decisions Developing your brand and earning market share is neither easy nor inexpensive. When a customer walks down an aisle in virtually … 3 Ways to Use Gradients in Packaging Design
JohnsByrne is well known for creating innovative packaging solutions and providing our customers with the highest quality products, produced with leading-edge technologies. At JohnsByrne, we … JohnsByrne Achieves PEFC Certification
Keeping up with consumer behavior is never a static process, as cultures evolve. Packaging is a critical point in attracting consumer interest in a product, … How Packaging Structures Influence Consumer Behavior
