Everything has a life cycle and this includes packaging. From the first inception of the packaging design to the moment it is opened by the … The 5 Stages of Packaging You Need to Consider in the Design Process
Social media and technology have completely revolutionized the way we reach consumers and how we market to them. Social media gives brands and customers a … Packaging and Social Media – Is Your Packaging Instagram Worthy?
One of the most important parts of packaging design is the color scheme. Because packaging is often the first impression of a brand that customers have, … Color Effects in Packaging Design – 7 Stand-out Trends
The millennial generation is different from prior generations. They have different expectations and catering to their demands is a special challenge for brands in any … Designing for Millennials – Tips for Making Your Packaging Resonate
Every consumer, regardless of demographic, age or need, interacts with a product’s packaging before making a buying decision. Packaging can have a tremendous impact on … 10 Critical Questions to Ask Before Starting Your Packaging Design Journey
Why Metallics? Through leveraging printing techniques to make a product really sing include color, shape, texture, and design. These elements, when properly developed, should cause … A Guide to Using Metallics in Packaging
In an age of soundbites and 10-second marketing videos, “Consumers don’t always read messages on the package,” notes renowned color expert and color forecaster, Leatrice … How Your Packaging’s Visuals Impact Consumers
A lifestyle is the way a particular individual or group chooses to live. Lifestyle is more than just the obvious economic factors, it encompasses tastes, … Packaging a Lifestyle – Not Just a Product
Influencing Consumer Purchasing Decisions Developing your brand and earning market share is neither easy nor inexpensive. When a customer walks down an aisle in virtually … 3 Ways to Use Gradients in Packaging Design
JohnsByrne is well known for creating innovative packaging solutions and providing our customers with the highest quality products, produced with leading-edge technologies. At JohnsByrne, we … JohnsByrne Achieves PEFC Certification
Keeping up with consumer behavior is never a static process, as cultures evolve. Packaging is a critical point in attracting consumer interest in a product, … How Packaging Structures Influence Consumer Behavior
Natural-looking packaging is a proven marketing strategy, attracting high numbers of Millennials and Gen Z consumers – major market segments. Manufacturers of high-end products can … Creating the “Natural” Packaging Look – 5 Methods Explained
