Valentine’s Day may be over, but that doesn’t mean “love” should take a hiatus. Just like humans fall in love, there’s a lot to be … How Packaging Makes Consumers Fall in Love with Your Brand
While you may think the scent of your perfume is the vehicle for your marketing efforts, the packaging needs to be compelling as well or … Perfume Packaging Design: The Essentials for Star Power
The cosmetics industry is among the most competitive retail industries, which makes packaging a crucial element in an overall marketing strategy. With thousands of brands … Three Trends Shaping Cosmetics Packaging Design
With the growing popularity of health awareness, the nutraceutical market is in high demand. A hybrid of nutrition and pharmaceuticals, the nutraceutical market provides more … Dissecting Nutraceutical Packaging
“Younger, ” a TV comedy first aired on March 31, 2015 on TV Land, follows a 40-year old Liza, a single-mom trying to re-enter the … An Inside Look at TV Land’s “Younger” Press Kit
Folding cartons are a versatile packaging option for any industry. For the health and beauty industry, the options with folding cartons can be endless. However, … Paper vs. Plastic – A Discussion of Folding Carton Uses for Cosmetics
Health and beauty manufacturers know that the product is just one part of the customer’s experience. As increasingly savvy consumers demand more of their beauty … Elevating Your Health & Beauty Packaging
In 1989, Stephen Defelice, chairman and founder of the Foundation for Innovation in Medicine, developed the term “nutraceutical” as a way to categorize foods, beverages … Packaging & Selling Nutraceuticals in an Online Market
When it comes to servicing the nutraceutical market, it’s important to understand which category your product fits into. The more you know, the better you’ll … Packaging for the Nutraceutical Market
The nutraceutical product industry has been growing rapidly in the past decade. But, what exactly is a nutraceutical product? Nutraceutical, derived from the combination of … 6 Considerations for Developing Compelling Nutraceutical Packaging
In the health and beauty market, product packaging is extremely important. Take a walk through the health and beauty aisle in any retail department … Tips for Creative Health & Beauty Product Packaging
