When it comes to packaging a product, regardless of the industry itself, understanding your audience is key. According to the latest census numbers, millennials have … Packaging for the Millennial Generation

Consumers love getting something extra with their purchase. Utilizing gift with purchase packaging can make customers more likely to buy. As an added bonus, a … Gift with Purchase Packaging: Making it Sale-Worthy for Consumers

Achieving a premium packaging look for high-end products is key to delivering on consumer expectations. Whether unconscious or knowingly, consumers demand more from deluxe brands … Premium Packaging: 7 Ideas for the Right Look

Quality packaging/print providers are few and far between, despite the many choices in the market. Whether you’re a print management company, an advertising or creative … Most Wanted Traits of Quality Packaging Providers

Creating product packaging from start to finish requires planning, dedication, quality control and expert knowledge to ensure the project will be a success. Although your … Understanding the Packaging Production Process

Just like retailers decorate their stores with holiday lights, baubles, and other décor, brand managers can utilize festive colors and holiday pizzazz this season. Companies … Incorporating a Little Holiday Spirit into Product Packaging

Like most things, even packaging has to be upgraded every once in a while. Likely reasons why your packaging needs to change can be a … 5 Things to Avoid when Redesigning Your Product Packaging

Men are from Mars, women are from Venus. We’ve all heard this before. But just how far do these gender differences go? Mass marketing approaches … What Men Really Want: Cosmetics Packaging With Men in Mind

Promotional packaging is essential for any brand. From increasing sales to building customer loyalty, promotional packaging helps brands deliver their brand message as well as … 6 Ways to Create Innovative VAP Specialty Cartons for Your Spirits

At first thought, there may not be many similarities between the beauty and spirits industry. One caters mostly to women while the other mostly male. … The Beauty Side of the Spirits Industry Packaging

Manufacturers, marketers and designers can agree on one thing: great packaging drives sales. When it comes to the retail environment, creating a package design that … How Promotional Cartons Motivate Shoppers to Purchase

The world of packaging is a large one, and it might seem challenging to navigate. Seemingly endless options are available to create fun and imaginative … Choosing the Perfect Packaging Type for Your Product