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The Latest on Print and Packaging

When to Use Interactive Point-of-Purchase Displays

You rely on packaging design to catch consumers’ eyes and stand out from the sea of competing products, but packaging alone may not be enough in a retail setting. According to statistics, approximately 30,000 SKUs are introduced every year, with each brand competing for consumer attention. This means consumers are often overwhelmed by the sheer…

Graphic Packaging Customers Will Love

While some brands have achieved iconic status thanks to clean lines and simplicity in design, current trends point to graphic packaging as a driver of customer acquisition. These bold graphic designs, which incorporate a variety of specialty print effects and finishes, are redefining the way brands think about packaging designs. In this post, we feature…

Packaging for the Millennial Generation

When it comes to packaging a product, regardless of the industry itself, understanding your audience is key. According to the latest census numbers, millennials have actually overtaken Baby Boomers as the largest generation. This means they have a significant influence over how manufacturers, brands and marketers create, promote and develop products, and that make the…

Packaging Trends that Are Crossing Industry Lines

Many product sectors are taking cues from other industries when it comes to innovative packaging designs. Changes to customer preferences are shifting how companies approach their packaging designs. In highly competitive industries, there may be more pressure to push the limits and release increasingly innovative packaging projects. Whether it’s using less material, creating an innovative…

How Packaging Makes Consumers Fall in Love with Your Brand

Valentine’s Day may be over, but that doesn’t mean “love” should take a hiatus. Just like humans fall in love, there’s a lot to be said about how packaging woos consumers into falling in love with your brand. From love at first sight to long-term relationships, packaging plays a critical role in seducing and building…

Premium Packaging: 7 Ideas for the Right Look

Achieving a premium packaging look for high-end products is key to delivering on consumer expectations. Whether unconscious or knowingly, consumers demand more from deluxe brands and products. In order to meet these expectations, brands have to create high-end packaging design that exceeds that perceived value. High-End Packaging Options  Premium packaging is a fundamental vehicle for…

Most Wanted Traits of Quality Packaging Providers

Quality packaging/print providers are few and far between, despite the many choices in the market. Whether you’re a print management company, an advertising or creative agency, or an end user client finding that quality packaging/print provider is key to help you meet your 2016 goals. The beginning of the year is a good time to…

Understanding the Packaging Production Process

Creating product packaging from start to finish requires planning, dedication, quality control and expert knowledge to ensure the project will be a success. Although your packaging supplier will handle the process, you may still be curious about what happens behind the scenes. Here are the key elements of the packaging production process: Consultation You want…

Holiday Direct Mail Campaign Ideas for Any Industry

Direct mail can be a powerful marketing tool during November and December for companies in just about any industry. While these physical messages stand out more than emails, it can still be a challenge to capture your audience’s attention during this busy season. However, direct mail campaigns can result in high end-of-the-year sales if you…

Is Your Packaging Design Disruptive?

Disruptors can change the market and make major gains in share. Brands like Uber and Airbnb have disrupted their industries and changed how consumers feel about what kinds of products and services are possible. In sectors with a great deal of competition and stagnant prices, disruptors can enter the market and carve out a truly…