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The Latest on Print and Packaging

5 Things to Avoid when Redesigning Your Product Packaging

Like most things, even packaging has to be upgraded every once in a while. Likely reasons why your packaging needs to change can be a result of drastic shifts in your product strategy, you need visual unification between different products or product lines, sales performance demands, expansion into new markets, or current design is dated…

What Men Really Want: Cosmetics Packaging With Men in Mind

Men are from Mars, women are from Venus. We’ve all heard this before. But just how far do these gender differences go? Mass marketing approaches to product design and packaging are hardly the best approach for any company. When it comes to packaging cosmetics and self-grooming products, understanding and addressing gender differences may have a…

Creating Credit Card Welcome Kits that Impress Clients

Credit cards create exciting possibilities. Whether there are rewards or miles attached to your credit card, a credit card opens up a world of opportunities. Because of this, the packaging in which it arrives should be equally exciting and interactive, never bland. Receiving a brand new credit card is an exciting prospect for many banking…

Your Product’s Packaging: How To Tell Your Brand Story

Branding is at the core of building any great company. Creating a memorable and recognizable brand is a challenge for any company in any industry. It requires deliberate planning and dedicated effort to successfully build a brand. Many large brands like Coca-Cola and Nike have become iconic not just because they are found across the…

6 Ways to Create Innovative VAP Specialty Cartons for Your Spirits

Promotional packaging is essential for any brand. From increasing sales to building customer loyalty, promotional packaging helps brands deliver their brand message as well as their marketing message. When it comes to the spirits industry, value-added-packaging (VAP) is central to driving sales. Packaging designers and engineers are constantly challenged to create promotional packaging designs that…

The Art of Creating a Custom Sales Launch Kit

“Don’t judge a book by its cover.” We’ve all heard this idiom before. While this may be true for a book, it’s definitely not the case when it comes to sales launch kits. Potential clients will judge your kit by its cover. A well-designed sales launch kit excites sales teams, retailers and potential clients. It…

The Beauty Side of the Spirits Industry Packaging

At first thought, there may not be many similarities between the beauty and spirits industry. One caters mostly to women while the other mostly male. At least that was the case 5 or 10 years ago. Today, however, that may not be so true. Many factors, including a growing number of spirits brands catering to…

How Promotional Cartons Motivate Shoppers to Purchase

Manufacturers, marketers and designers can agree on one thing: great packaging drives sales. When it comes to the retail environment, creating a package design that stands out is only part of the equation. Whether it’s hair care products or fragrances, great promotional packaging motivates shopper behavior. Here are 5 ways to use promotional cartons to…

Packaging & Selling Nutraceuticals in an Online Market

In 1989, Stephen Defelice, chairman and founder of the Foundation for Innovation in Medicine, developed the term “nutraceutical” as a way to categorize foods, beverages and supplements that provide medical or health benefits to consumers, including the prevention and treatment of disease. Today, the nutraceutical market is one of the fastest-growing markets. Consisting of functional…

How Financial Institutions can Create High Impact Loyalty-Rewards Programs

It is always smart to keep engaged with customers, and loyalty rewards programs have proven to be an effective method for cross-selling and preventing customer loss. However, the way they are used has changed in recent years. The global economic crisis has forced many bank closures and significantly reduced merchant interchange fees, bringing about new…