Understanding the Packaging Production Process
Creating product packaging from start to finish requires planning, dedication, quality control and expert knowledge to ensure the project will be a success. Although your packaging supplier will handle the process, you may still be curious about what happens behind the scenes. Here are the key elements of the packaging production process: Consultation You want…
Holiday Direct Mail Campaign Ideas for Any Industry
Direct mail can be a powerful marketing tool during November and December for companies in just about any industry. While these physical messages stand out more than emails, it can still be a challenge to capture your audience’s attention during this busy season. However, direct mail campaigns can result in high end-of-the-year sales if you…
Is Your Packaging Design Disruptive?
Disruptors can change the market and make major gains in share. Brands like Uber and Airbnb have disrupted their industries and changed how consumers feel about what kinds of products and services are possible. In sectors with a great deal of competition and stagnant prices, disruptors can enter the market and carve out a truly…
5 Things to Avoid when Redesigning Your Product Packaging
Like most things, even packaging has to be upgraded every once in a while. Likely reasons why your packaging needs to change can be a result of drastic shifts in your product strategy, you need visual unification between different products or product lines, sales performance demands, expansion into new markets, or current design is dated…
What Men Really Want: Cosmetics Packaging With Men in Mind
Men are from Mars, women are from Venus. We’ve all heard this before. But just how far do these gender differences go? Mass marketing approaches to product design and packaging are hardly the best approach for any company. When it comes to packaging cosmetics and self-grooming products, understanding and addressing gender differences may have a…
Creating Credit Card Welcome Kits that Impress Clients
Credit cards create exciting possibilities. Whether there are rewards or miles attached to your credit card, a credit card opens up a world of opportunities. Because of this, the packaging in which it arrives should be equally exciting and interactive, never bland. Receiving a brand new credit card is an exciting prospect for many banking…
Your Product’s Packaging: How To Tell Your Brand Story
Branding is at the core of building any great company. Creating a memorable and recognizable brand is a challenge for any company in any industry. It requires deliberate planning and dedicated effort to successfully build a brand. Many large brands like Coca-Cola and Nike have become iconic not just because they are found across the…
6 Ways to Create Innovative VAP Specialty Cartons for Your Spirits
Promotional packaging is essential for any brand. From increasing sales to building customer loyalty, promotional packaging helps brands deliver their brand message as well as their marketing message. When it comes to the spirits industry, value-added-packaging (VAP) is central to driving sales. Packaging designers and engineers are constantly challenged to create promotional packaging designs that…
The Art of Creating a Custom Sales Launch Kit
“Don’t judge a book by its cover.” We’ve all heard this idiom before. While this may be true for a book, it’s definitely not the case when it comes to sales launch kits. Potential clients will judge your kit by its cover. A well-designed sales launch kit excites sales teams, retailers and potential clients. It…
The Beauty Side of the Spirits Industry Packaging
At first thought, there may not be many similarities between the beauty and spirits industry. One caters mostly to women while the other mostly male. At least that was the case 5 or 10 years ago. Today, however, that may not be so true. Many factors, including a growing number of spirits brands catering to…
