Natural-looking packaging is a proven marketing strategy, attracting high numbers of Millennials and Gen Z consumers – major market segments. Manufacturers of high-end products can … Creating the “Natural” Packaging Look – 5 Methods Explained
Packaging is an ever-evolving industry, shifting to match what attracts consumers in the current culture. The emerging packaging industry trends for 2019 that will be … Packaging Industry Trends for 2019
Brands across markets rely on design agencies to conceptualize and deliver unique packaging artwork and/or structural designs that drive sales and market recognition. A good … What Your Design Agency Doesn’t Know About Packaging
The debate whether to spend your money on things or experiences is polarizing. But maybe it’s moot. Why not have both? Experiential packaging gives consumers … Experiential Packaging: What Can It Do for You?
Metalized decorating techniques give your packaging a unique, sophisticated look. The unmistakable gleam, visible even on crowded store shelves, is a great way to catch … Hot Foil Stamping vs. Metalized Inks: What You Need to Know
While exact percentages vary, virtually every research study conducted to evaluate the importance of packaging on consumer purchases agree on this: At least 50 percent … The Packaging Experience: What is it, and How Do You Create One?
A rebrand is so much more than a fancy new logo. That’s just one small piece in of a much broader overhaul. Rebranding will affect … The Keys to a Successful Rebrand: What You Need to Know
Your packaging is the heart of your brand. Everything about it, from the shape to the color, must have careful strenuous thought put into it. … How to Target Specific Emotions Using Color with your Packaging
Practically every marketer is looking to raise awareness and increase sales. But for many companies, trying to target everyone isn’t the most effective strategy. Narrowing … How to Target Specific Markets with Packaging
With all the other costs involved in running a business (product development, payroll, advertising, and so on), it’s tempting to want to skimp on packaging. … What’s the Cost of Luxury Packaging?
Here is a sentence that probably will never be uttered: “We have plenty of time to market and can afford a delay.” Whether you are … 3 Packaging Design Secrets that Make for Smooth Manufacturing
Since 2000, the Pantone Color Institute, the global authority on color, has selected a Color of the Year. It is based on what they believe … Color of the Year? How to Use It to Create Packaging
