Developing a creative, innovative, and effective packaging solution for a single product necessitates taking countless factors into account. These include the intended target audience, your … Creating Packaging for Multi-SKU Lines
Print and finishing effects like embossing and debossing, the use of gold foils, and specialty coatings and varnishes are each a popular method to create … Packaging Trend: Shape & Die-Cutting
Settling on the perfect substrate, package structure, and coatings and finishes is just the first step. What truly matters is the execution – how well … 5 Common Packaging Production Pitfalls and How to Avoid Them
The world of packaging is constantly evolving to keep up with consumer demand and to stay relevant among increasingly creative and innovative packaging designs. One … Packaging Trend: Natural Patterns and Materials
Choosing a packaging manufacturer involves learning as much as possible about the design and production capabilities of the company, as not all packaging producers are … What Top Luxury Packaging Manufacturers Offer that Others Don’t
Developing the packaging for one product is no simple task, but what about when you need packaging solutions for multiple product offerings under a single … 3 Steps to Streamlining Your Packaging to Fit Multiple Product Lines
Early on, many newer companies outsource the production of their secondary packaging to a variety of overseas locations, most commonly China. Cheap prices on bulk … Top 3 Reasons it Might be Time to “Re-Shore” Your Secondary Packaging
At JohnsByrne, we understand that when it comes to the communication function of packaging, color is one of the most significant components for attracting customers. … Color Packaging: The Color Wheel of Branding And Packaging
In the modern world, consumers are faced with an ever-increasing number of purchasing decisions and alternatives. The typical American supermarket carries more than 30,000 products, … How Packaging Influences Consumer Behavior
A large percentage of consumer decision making is based on response to packaging. Consumers subconsciously associate qualities of a product’s packaging with the product. Shoppers … Retail Product Packaging: 5 Must Haves
No one likes to make mistakes, especially errors that result in lost time, rework costs, and missed deadlines. Avoiding a BIG-dollar packaging blunder can be … Avoiding Costly Packaging Mistakes
You know what makes your product exceptional and unique, but the average consumer in a retail venue might not. The goal of marketing is to … Packaging – A Brand’s Most Important Marketing Tool
