The color palette of packaging designs plays a critical role in determining a customer’s first impression of a brand or product.  Color plays an important … The 2019 Color of the Year and its Role in Packaging

The unveiling or unpacking of a product can be just as crucial as the packaging itself. The experience consumers have while unboxing a product has … The Unboxing Experience: Why it Matters & How to Do It Right

Social media and technology have completely revolutionized the way we reach consumers and how we market to them. Social media gives brands and customers a … Packaging and Social Media – Is Your Packaging Instagram Worthy?

One of the most important parts of packaging design is the color scheme. Because packaging is often the first impression of a brand that customers have, … Color Effects in Packaging Design – 7 Stand-out Trends

The millennial generation is different from prior generations. They have different expectations and catering to their demands is a special challenge for brands in any … Designing for Millennials – Tips for Making Your Packaging Resonate

Every consumer, regardless of demographic, age or need, interacts with a product’s packaging before making a buying decision. Packaging can have a tremendous impact on … 10 Critical Questions to Ask Before Starting Your Packaging Design Journey

Why Metallics? Through leveraging printing techniques to make a product really sing include color, shape, texture, and design. These elements, when properly developed, should cause … A Guide to Using Metallics in Packaging

Influencing Consumer Purchasing Decisions Developing your brand and earning market share is neither easy nor inexpensive. When a customer walks down an aisle in virtually … 3 Ways to Use Gradients in Packaging Design

Every company looks for ways to reduce costs, especially when it comes to the manufacturing of the product, with every detail investigated. One thing that … Experts Talk: Tips for Reducing Packaging Costs

Luxury brands are identified by much more than a higher price point. By the use of high-end materials and finishes, fine workmanship, special development and … 5 Luxury Packaging High-End Looks Every Designer Needs to Know

Natural-looking packaging is a proven marketing strategy, attracting high numbers of Millennials and Gen Z consumers – major market segments. Manufacturers of high-end products can … Creating the “Natural” Packaging Look – 5 Methods Explained

Packaging is an ever-evolving industry, shifting to match what attracts consumers in the current culture. The emerging packaging industry trends for 2019 that will be … Packaging Industry Trends for 2019