From lenticular or holographic effects to finishing effects that leave the final product textured or three dimensional, modern packaging design options are almost limitless. The … Less is More: When Packaging Simplicity is a Must
When it comes to driving sales and influencing consumer shopping behavior, there are three elements of packing that stand above the rest: the brand, the … Top 3 Packaging Elements that Influence and Drive Sales Growth
Developing winning packaging designs is not a stroke of luck. Research, planning and testing are all part of producing winning packaging designs. The reason that … 5 Ways Your Packaging Could be Causing Your Product’s Failure
Creating effective packaging for retail is both an art and science. The right combination of eye-catching details is needed to make products stand out on … 3 Critical Rules for Packaging Your Product for Retail
This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. Pressing the limits on what’s possible in print and packaging is what JohnsByrne … Challenges in Packaging
This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. With more than a decade of experience in packaging, Ken is an expert … How Have the Needs of Packaging Buyers Changed Over the Years?
The organic food market has grown tremendously in the last few years. According to the USDA, the demand for organically produced goods has seen a … Organic Food Packaging: What Consumers Want
Branding is an essential consideration for any packaging strategy. Corporate packaging requires a strong, cohesive brand image. You need to stay true to your company … Corporate Packaging: Determining Your Strategy
We sat down with Donna Maggos, one of our leading packaging specialists to discuss the latest trends in packaging design. With her extensive expertise in … What Has Changed In the Last 5-10 Years in Packaging?
Very few trends in the packaging industry stay static for long. With changing customer preferences in the food and beverage industries, brands may need to … 3 Trends for the Food and Beverage Industry
Many product sectors are taking cues from other industries when it comes to innovative packaging designs. Changes to customer preferences are shifting how companies approach … Packaging Trends that Are Crossing Industry Lines
Packaging is constantly evolving to become more efficient, easier to use, and more visually compelling. It can be difficult to balance all these objectives simultaneously … What Will Shape the Future of Packaging?
