Paperboard folding cartons are a staple of retail packaging, and for good reason – they are specifically designed to attract and educate consumers as well … Upgrading the Humble Paperboard Folding Carton
Early on, many newer companies outsource the production of their secondary packaging to a variety of overseas locations, most commonly China. Cheap prices on bulk … Top 3 Reasons it Might be Time to “Re-Shore” Your Secondary Packaging
With the variety of manufacturing options available to add multisensory packaging effects, brands across all industries are beginning to branch out and use foils. One … Helpful Facts on Hot Foil Stamping and Cold Foil Printing
At JohnsByrne, we understand that when it comes to the communication function of packaging, color is one of the most significant components for attracting customers. … Color Packaging: The Color Wheel of Branding And Packaging
Windows are a popular feature in packaging. They allow consumers to see, touch, feel, and get closer to your product. That said, there is a … Trend: Custom Windowing for Packaging Folding Cartons
In the modern world, consumers are faced with an ever-increasing number of purchasing decisions and alternatives. The typical American supermarket carries more than 30,000 products, … How Packaging Influences Consumer Behavior
Direct mail promotions have entered a new era. In the second decade of the 21st Century, direct marketing has transformed, and now it is all … Promotional Pop-Up Mailer Design Tips
High-end cosmetics have a great deal of competition. Not only are they included in the highly competitive, heavily-saturated health and beauty category, to appeal to … Print Finishing Options for High-End Cosmetics
A large percentage of consumer decision making is based on response to packaging. Consumers subconsciously associate qualities of a product’s packaging with the product. Shoppers … Retail Product Packaging: 5 Must Haves
Every year, the Paperboard Packaging Council (PPC), issues awards to the “best of the best” produced by the packaging industry. JohnsByrne is proud to be the recipient of … JohnsByrne North American Paperboard Packaging Competition Awards for 2016
Gold Ink is a prestigious organization that recognizes the best in printed materials produced by the printing and packaging industries, and the Gold Ink awards … Johns Byrne Gold Ink Awards for 2016
No one likes to make mistakes, especially errors that result in lost time, rework costs, and missed deadlines. Avoiding a BIG-dollar packaging blunder can be … Avoiding Costly Packaging Mistakes
