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The Latest on Print and Packaging

Revolutionizing Direct Mail With Unique Printing and Finishing Techniques

Many different campaigns are possible with direct mail, which can drive traffic and sales to your business. Direct mail has been around for a long time, but it has continued to evolve as new printing techniques and substrates have hit the market. Using the latest substrates and unique printing effects, you can make your mail…

Luxury Packaging for Premium Spirits: Where to Start

Premium spirits are taking the marketing world by storm. And there’s no sign of it letting up anytime soon. New flavors and the growth in popularity of craft spirits are adding to the already growing fascination with premium spirits like bourbon, whiskey, and tequila. This rapid growth is challenging spirit makers to develop premium spirits packaging…

What Has Changed In the Last 5-10 Years in Packaging?

We sat down with Donna Maggos, one of our leading packaging specialists to discuss the latest trends in packaging design. With her extensive expertise in packaging, she has been able to advise and guide clients with their efforts. As a leader at the forefront of the packaging industry, JohnsByrne is uniquely positioned to see and…

3 Trends for the Food and Beverage Industry

Very few trends in the packaging industry stay static for long. With changing customer preferences in the food and beverage industries, brands may need to make adjustments to continue boosting consumer satisfaction. For example, many people want smaller packages made from recyclable materials. There is a great deal of food waste in the U.S., with…

Packaging Trends that Are Crossing Industry Lines

Many product sectors are taking cues from other industries when it comes to innovative packaging designs. Changes to customer preferences are shifting how companies approach their packaging designs. In highly competitive industries, there may be more pressure to push the limits and release increasingly innovative packaging projects. Whether it’s using less material, creating an innovative…

4 Tips for Successful Direct Mail Campaigns

Direct mail has the power to win new customers and increase sales from your base. However, to keep this channel relevant, you need innovative direct mail campaign designs that will drive conversions. The most successful mailers present something unexpected and include interactive elements to enable engagement. Grabbing attention is the best way to increase response…

Skincare Packaging Design—How to Differentiate Product Lines

Nutraceutical products come in different forms. From vitamins to skincare products, differentiating product lines while maintaining brand identity is key to having a cohesive brand image in the marketplace. But how do you define product lines without losing the sense of a singular brand identity? Whether its colors, visual elements, or structures, it’s important to…

Taking Nutraceuticals and Personal Care from Commodity to Decorative

The nutraceutical industry is one of the fastest growing markets and quickly becoming one of the most fiercely competitive. The nutra market blew up from $38.2 billion (in 1999) to a whopping $140.1 billion (in 2010) and continues to expand every year. Consumers are buying these products to help with weight, aging, supplementation, and performance…

How Packaging Makes Consumers Fall in Love with Your Brand

Valentine’s Day may be over, but that doesn’t mean “love” should take a hiatus. Just like humans fall in love, there’s a lot to be said about how packaging woos consumers into falling in love with your brand. From love at first sight to long-term relationships, packaging plays a critical role in seducing and building…

What Makes Printing High or Low Quality

It’s no surprise that not all packaging suppliers are created equal. With this in mind, what sets industry experts apart? How do suppliers earn this designation? Top-quality packaging suppliers know how to create a desired effect for less. They won’t cut corners or deliver anything less than the best quality. Let’s take a closer look…

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