Why Direct Mail for Credit Cards Is Still a Top Choice
Direct mail is still highly relevant in many industries, especially the financial sector. In particular, this channel is an effective way to distribute new credit card offers. In fact, 36 percent of U.S. consumers said they prefer to receive financial information in the mail. Customers feel as though they have been individually selected, which is…
Folding Carton Styles that Jump off the Shelf
Although folding cartons are one of the most common types of product packaging, they do not need to be remotely ordinary. Instead, specialty folding cartons can be as innovative as you want. Here are some of the most popular higher-end folding cartons that can elevate your packaging design: Reverse Tuck Folding Cartons This style of…
Corporate Packaging: Determining Your Strategy
Branding is an essential consideration for any packaging strategy. Corporate packaging requires a strong, cohesive brand image. You need to stay true to your company values while compelling customers to buy your product. Whether it’s welcome kits, loyalty programs, or consumer product packaging, corporate packaging strategies need to occupy a space in your overall branding…
Revolutionizing Direct Mail With Unique Printing and Finishing Techniques
Many different campaigns are possible with direct mail, which can drive traffic and sales to your business. Direct mail has been around for a long time, but it has continued to evolve as new printing techniques and substrates have hit the market. Using the latest substrates and unique printing effects, you can make your mail…
Luxury Packaging for Premium Spirits: Where to Start
Premium spirits are taking the marketing world by storm. And there’s no sign of it letting up anytime soon. New flavors and the growth in popularity of craft spirits are adding to the already growing fascination with premium spirits like bourbon, whiskey, and tequila. This rapid growth is challenging spirit makers to develop premium spirits packaging…
What Has Changed In the Last 5-10 Years in Packaging?
We sat down with Donna Maggos, one of our leading packaging specialists to discuss the latest trends in packaging design. With her extensive expertise in packaging, she has been able to advise and guide clients with their efforts. As a leader at the forefront of the packaging industry, JohnsByrne is uniquely positioned to see and…
3 Trends for the Food and Beverage Industry
Very few trends in the packaging industry stay static for long. With changing customer preferences in the food and beverage industries, brands may need to make adjustments to continue boosting consumer satisfaction. For example, many people want smaller packages made from recyclable materials. There is a great deal of food waste in the U.S., with…
Packaging Trends that Are Crossing Industry Lines
Many product sectors are taking cues from other industries when it comes to innovative packaging designs. Changes to customer preferences are shifting how companies approach their packaging designs. In highly competitive industries, there may be more pressure to push the limits and release increasingly innovative packaging projects. Whether it’s using less material, creating an innovative…
4 Tips for Successful Direct Mail Campaigns
Direct mail has the power to win new customers and increase sales from your base. However, to keep this channel relevant, you need innovative direct mail campaign designs that will drive conversions. The most successful mailers present something unexpected and include interactive elements to enable engagement. Grabbing attention is the best way to increase response…
Skincare Packaging Design—How to Differentiate Product Lines
Nutraceutical products come in different forms. From vitamins to skincare products, differentiating product lines while maintaining brand identity is key to having a cohesive brand image in the marketplace. But how do you define product lines without losing the sense of a singular brand identity? Whether its colors, visual elements, or structures, it’s important to…
