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The Latest on Print and Packaging

3 Trends for the Food and Beverage Industry

Very few trends in the packaging industry stay static for long. With changing customer preferences in the food and beverage industries, brands may need to make adjustments to continue boosting consumer satisfaction. For example, many people want smaller packages made from recyclable materials. There is a great deal of food waste in the U.S., with…

Packaging Trends that Are Crossing Industry Lines

Many product sectors are taking cues from other industries when it comes to innovative packaging designs. Changes to customer preferences are shifting how companies approach their packaging designs. In highly competitive industries, there may be more pressure to push the limits and release increasingly innovative packaging projects. Whether it’s using less material, creating an innovative…

4 Tips for Successful Direct Mail Campaigns

Direct mail has the power to win new customers and increase sales from your base. However, to keep this channel relevant, you need innovative direct mail campaign designs that will drive conversions. The most successful mailers present something unexpected and include interactive elements to enable engagement. Grabbing attention is the best way to increase response…

Skincare Packaging Design—How to Differentiate Product Lines

Nutraceutical products come in different forms. From vitamins to skincare products, differentiating product lines while maintaining brand identity is key to having a cohesive brand image in the marketplace. But how do you define product lines without losing the sense of a singular brand identity? Whether its colors, visual elements, or structures, it’s important to…

Taking Nutraceuticals and Personal Care from Commodity to Decorative

The nutraceutical industry is one of the fastest growing markets and quickly becoming one of the most fiercely competitive. The nutra market blew up from $38.2 billion (in 1999) to a whopping $140.1 billion (in 2010) and continues to expand every year. Consumers are buying these products to help with weight, aging, supplementation, and performance…

How Packaging Makes Consumers Fall in Love with Your Brand

Valentine’s Day may be over, but that doesn’t mean “love” should take a hiatus. Just like humans fall in love, there’s a lot to be said about how packaging woos consumers into falling in love with your brand. From love at first sight to long-term relationships, packaging plays a critical role in seducing and building…

What Makes Printing High or Low Quality

It’s no surprise that not all packaging suppliers are created equal. With this in mind, what sets industry experts apart? How do suppliers earn this designation? Top-quality packaging suppliers know how to create a desired effect for less. They won’t cut corners or deliver anything less than the best quality. Let’s take a closer look…

Understanding the Growing Need for Luxury Packaging for Premium Spirits

The wine and spirits industry is undergoing a revolution that is changing and challenging the way we view liquors and how we package them. Spirits are now being packaged more like fragrances—high-end bottles, premium and luxurious packaging, one-of-a-kind labels. Understanding what is driving this revolution is key for spirit makers and distillers. Even with a…

Perfume Packaging Design: The Essentials for Star Power

While you may think the scent of your perfume is the vehicle for your marketing efforts, the packaging needs to be compelling as well or consumers may never pick it up in the first place. Perfumes need to be packaged in a carton that is as unique as their scent. Add to that the growing…

Premium Packaging: 7 Ideas for the Right Look

Achieving a premium packaging look for high-end products is key to delivering on consumer expectations. Whether unconscious or knowingly, consumers demand more from deluxe brands and products. In order to meet these expectations, brands have to create high-end packaging design that exceeds that perceived value. High-End Packaging Options  Premium packaging is a fundamental vehicle for…

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