Direct mail is a highly relevant marketing channel for many industries, but you can’t just create a campaign and bombard customers’ mailboxes with little thought. … The Top 5 Direct Mail Mistakes to Avoid
Your brand is unique and you want to share this with your customers. As shopping habits have changed and consumers have more access to information … Using Packaging to Create Brand Authenticity
When you’re working on a new print or packaging project, you may need to consider what proofing method is best from you. Electronic proofs, digitally … Electronic-Proofs, Digitally Printed Proofs and Press Test Proofs – Which Proof do You Need?
It’s no secret that luxury goods stand above the rest. Through strategic positioning, luxury brands demand attention and are coveted for their often extravagant and … Designing Packaging for the Luxury Market
JohnsByrne is known for being a leader and innovator in the printing world, and we’re proud to announce we have been awarded Silver Gold Ink … JohnsByrne Wins 2015 Gold Ink Awards
If you’re considering a new packaging or direct mail supplier, there’s plenty that needs to be addressed. Processes, fit, capabilities, cost; the list goes on. Even when all … 6 Questions to Ask Before Switching Packaging or Direct Mail Suppliers
Inks are essential tools for print and packaging suppliers. The right inks are required for the best print result on print pieces and packaging. From substrates … Fast 5 Facts: Printing Press Inks
Men are from Mars, women are from Venus. We’ve all heard this before. But just how far do these gender differences go? Mass marketing approaches … What Men Really Want: Cosmetics Packaging With Men in Mind
Credit cards create exciting possibilities. Whether there are rewards or miles attached to your credit card, a credit card opens up a world of opportunities. … Creating Credit Card Welcome Kits that Impress Clients
Great packaging is not a coincidence. It requires a great design, careful planning, testing and revisions along the way. It’s also the result of collaboration … Folding Carton Packaging Design: How Working Together Makes for a Better Package
Branding is at the core of building any great company. Creating a memorable and recognizable brand is a challenge for any company in any industry. … Your Product’s Packaging: How To Tell Your Brand Story
Product packaging can capture a great deal of attention from the shelf. It also presents an opportunity to engage with all five senses to create … Maximizing the 5 Senses with Product Packaging
