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Men are from Mars, women are from Venus. We’ve all heard this before. But just how far do these gender differences go? Mass marketing approaches What Men Really Want: Cosmetics Packaging With Men in Mind

Credit cards create exciting possibilities. Whether there are rewards or miles attached to your credit card, a credit card opens up a world of opportunities. Creating Credit Card Welcome Kits that Impress Clients

Great packaging is not a coincidence. It requires a great design, careful planning, testing and revisions along the way. It’s also the result of collaboration Folding Carton Packaging Design: How Working Together Makes for a Better Package

Branding is at the core of building any great company. Creating a memorable and recognizable brand is a challenge for any company in any industry. Your Product’s Packaging: How To Tell Your Brand Story

Product packaging can capture a great deal of attention from the shelf. It also presents an opportunity to engage with all five senses to create Maximizing the 5 Senses with Product Packaging

Print coatings and finishes are the “little black dress” of packaging. Just like little black dresses, print coatings and finishes help complete the package, and How to Use Print Coatings & Finishes to Highlight the Best Attributes of Your Packaging

Exotic substrates can instantly take packaging from ordinary to the next level. They not only add a unique touch to your packaging, but they also Considering Exotic Printing Substrates? Read this First.

Acquisition campaigns are critical for any company or industry. Not only do they increase your customer base, but they also serve as the first introduction Acquisition Mailers – Is Your Creative Aligned with Your Test Strategy and Offer?

Promotional packaging is essential for any brand. From increasing sales to building customer loyalty, promotional packaging helps brands deliver their brand message as well as 6 Ways to Create Innovative VAP Specialty Cartons for Your Spirits

“Don’t judge a book by its cover.” We’ve all heard this idiom before. While this may be true for a book, it’s definitely not the The Art of Creating a Custom Sales Launch Kit

Direct mail is one of the most successful marketing methods to reach new customers. However, not every direct mail piece has the same potential. Direct Perfecting the Acquisition Direct Mail Piece

With the growing popularity of health awareness, the nutraceutical market is in high demand. A hybrid of nutrition and pharmaceuticals, the nutraceutical market provides more Dissecting Nutraceutical Packaging