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The Latest on Print and Packaging

Why Direct Mail Paper Selection is Crucial to Success

Direct mail plays a crucial role in many marketing efforts, but it can be difficult to create a substantial impact. Consumers often reflexively throw away what they see as “junk mail” before even checking the contents, and it is crucial that your piece stands out as being different from the rest of the stack. Text,…

Point of Sale and Selling Aid Ideas for Cosmetics Products

The sheer volume of options available to consumers for health and beauty needs demands innovation in attracting attention to make a brand stand apart in retail settings. Point of sale (POS) displays and selling aids are common in this industry, and must be unique and appealing to be effective. Consistency with Brand Profile You know…

5 Things to Avoid when Redesigning Your Product Packaging

Like most things, even packaging has to be upgraded every once in a while. Likely reasons why your packaging needs to change can be a result of drastic shifts in your product strategy, you need visual unification between different products or product lines, sales performance demands, expansion into new markets, or current design is dated…

Maximizing the 5 Senses with Product Packaging

Product packaging can capture a great deal of attention from the shelf. It also presents an opportunity to engage with all five senses to create a truly memorable brand experience. Sensory interactions with products can help increase sales, improve customers’ ability to recall your brand, and boost loyalty. Here is a look at how packaging…

How to Increase Open & Acquisition Rates with Innovative Printing Effects

At JohnsByrne, we are well known for our innovative, high-impact direct mail solutions. These highly decorative and structurally unique products are designed to help your programs stand out. When you need results, our team will help you get your message noticed. We serve many of the nation’s leading financial, automotive and retail companies with credit…

Key Considerations for Developing Packaging for Your Demographic

If you’re reading this blog, you’re likely to realize that effective and profitable brands are those that stand out distinctively—and innovative product packaging is a critical element for effective brand standout. Whether you’re rebranding an existing product or developing a new product launch, great packaging and structural design can give your brand the necessary visibility…

Must-Haves For Paperboard Food Packaging and Sleeves

Products are photographed and documented like never before, and people love to share their opinions on them with their social networks. According to Michela Vallalta, director of consumer intelligence for Tetra Pak, with consumers of every age and class—including celebrities, presidents, and even the pope—documenting their opinions and the daily moments of their existence with…

How Packaging Influences Consumer Behavior

In the modern world, consumers are faced with an ever-increasing number of purchasing decisions and alternatives. The typical American supermarket carries more than 30,000 products, all competing for consumer attention. In most cases, a typical 30-minute shopping session is all the time companies have to attract, excite, establish value, and sell their product. With so…

How to Avoid Over-Packaging Your Product

Developing packaging is as much an art as it is engineering and science. At its core, packaging serves to protect and highlight the product inside it. But packaging doesn’t stop there. Developing an efficient and effective packaging requires understanding the entire product’s journey. From fulfillment to its final destination on the store shelf, there are…

Advantages of 3-D Printing in the Product Packaging Design Process

With 3-D printers becoming more popular and commonplace, 3-D printing is no longer a futuristic obscure process. Believe it or not, 3-D printing plays an important role in product packaging design. Not part of a traditional printing and packaging process, it’s easy to miss the benefits of having access to 3-D printers, while conceptualizing and…