This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. Creativity is a huge part of what we do at JohnsByrne. To learn … What Does Creativity in Packaging Design Mean?
For decades, the financial industry has relied on direct mail campaigns to acquire new customers. According to statistics, insurance and financial services are among the … Personalized Financial Direct Mail Turns Prospects Into Customers
Consumers love getting something extra with their purchase. Utilizing gift with purchase packaging can make customers more likely to buy. As an added bonus, a … Gift with Purchase Packaging: Making it Sale-Worthy for Consumers
In an industry like the automotive industry, innovation is monumental to staying ahead of the competition. New features, new technology and consumer demand push car … Automotive Print & Packaging Innovations: How to Get More Traction
This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. With more than a decade of experience in packaging, Ken is an expert … How Have the Needs of Packaging Buyers Changed Over the Years?
The organic food market has grown tremendously in the last few years. According to the USDA, the demand for organically produced goods has seen a … Organic Food Packaging: What Consumers Want
With an industry that’s all about looks like cosmetics, visually appealing packaging is a necessity. Makeup trends change with the seasons, and this is the … Exciting Cosmetics Packaging Trends for 2016
When it comes to luxury products, it’s no surprise that the outside package should be a reflection of the product the customers can expect to … Can High-End Product Packaging Be Cost Effective?
Direct mail is still highly relevant in many industries, especially the financial sector. In particular, this channel is an effective way to distribute new credit … Why Direct Mail for Credit Cards Is Still a Top Choice
Although folding cartons are one of the most common types of product packaging, they do not need to be remotely ordinary. Instead, specialty folding cartons … Folding Carton Styles that Jump off the Shelf
Branding is an essential consideration for any packaging strategy. Corporate packaging requires a strong, cohesive brand image. You need to stay true to your company … Corporate Packaging: Determining Your Strategy
Many different campaigns are possible with direct mail, which can drive traffic and sales to your business. Direct mail has been around for a long … Revolutionizing Direct Mail With Unique Printing and Finishing Techniques
