Successful direct mail campaigns rely on a variety of elements to drive open rates and response rates. Multiple studies, however, have identified color as playing … Why Color Matters in Direct Mail
When it comes to driving sales and influencing consumer shopping behavior, there are three elements of packing that stand above the rest: the brand, the … Top 3 Packaging Elements that Influence and Drive Sales Growth
Developing winning packaging designs is not a stroke of luck. Research, planning and testing are all part of producing winning packaging designs. The reason that … 5 Ways Your Packaging Could be Causing Your Product’s Failure
Advancements in technology have been altering our world for hundreds of years. From Gutenberg’s printing press to the rise of computers, technology is responsible for … How Advanced Printing Technology Reduces Printing Costs
Creating effective packaging for retail is both an art and science. The right combination of eye-catching details is needed to make products stand out on … 3 Critical Rules for Packaging Your Product for Retail
Bringing ideas to life is what JohnsByrne is all about. Each and every day, we collaborate with marketing teams, packaging engineers and designers to bring … The Art of Prototype Packaging: From Design Mock Ups to Real Life
This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. Pressing the limits on what’s possible in print and packaging is what JohnsByrne … Challenges in Packaging
Nowadays, successful marketing campaigns involve a lot of research and trial to ensure that the finished product and materials deliver return on the investment. To … How Can Using Market Data Affect the Success of Direct Mail Campaigns?
This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. Creativity is a huge part of what we do at JohnsByrne. To learn … What Does Creativity in Packaging Design Mean?
For decades, the financial industry has relied on direct mail campaigns to acquire new customers. According to statistics, insurance and financial services are among the … Personalized Financial Direct Mail Turns Prospects Into Customers
Consumers love getting something extra with their purchase. Utilizing gift with purchase packaging can make customers more likely to buy. As an added bonus, a … Gift with Purchase Packaging: Making it Sale-Worthy for Consumers
In an industry like the automotive industry, innovation is monumental to staying ahead of the competition. New features, new technology and consumer demand push car … Automotive Print & Packaging Innovations: How to Get More Traction
