If you’re looking to launch a business or improve on your existing one, a good marketing plan is essential. To create one, you’ll have to … How Packaging Helps You Meet the 5 P’s of Marketing
At JohnsByrne, we are well known for our innovative, high-impact direct mail solutions. These highly decorative and structurally unique products are designed to help your … How to Increase Open & Acquisition Rates with Innovative Printing Effects
Well-designed and branded packaging can go a long way in creating a better and more memorable experience for your customers. Your product is the item … Why Packaging Builds Brand and Product Credibility in Online Environments
When it comes to servicing the nutraceutical market, it’s important to understand which category your product fits into. The more you know, the better you’ll … Packaging for the Nutraceutical Market
The most-successful marketing techniques don’t focus on what consumers need; they focus on what consumers want. A successful credit card marketing strategy is no different. … Achieving Success in B2B and B2C Banking and Financial Marketing
If you’re reading this blog, you’re likely to realize that effective and profitable brands are those that stand out distinctively—and innovative product packaging is a … Key Considerations for Developing Packaging for Your Demographic
Successful customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship. At JohnsByrne, … Industries with the Highest Customer Retention
The beauty industry is constantly going through cycles in the appearance, naming and messaging of brands. Although the best branding campaigns transcend fashion or trends, … Beauty Packaging Identity Trends
Products are photographed and documented like never before, and people love to share their opinions on them with their social networks. According to Michela Vallalta, … Must-Haves For Paperboard Food Packaging and Sleeves
The world of packaging is a large one, and it might seem challenging to navigate. Seemingly endless options are available to create fun and imaginative … Choosing the Perfect Packaging Type for Your Product
Developing packaging is as much an art as it is engineering and science. At its core, packaging serves to protect and highlight the product inside … How to Avoid Over-Packaging Your Product
With 3-D printers becoming more popular and commonplace, 3-D printing is no longer a futuristic obscure process. Believe it or not, 3-D printing plays an … Advantages of 3-D Printing in the Product Packaging Design Process
