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The Latest on Print and Packaging

Elevating Your Brand with a Multi-Sensory Packaging Experience

Creating a brand experience for your product doesn’t end when a consumer purchases a product. The brand experience will continue through every step of the way until your consumer unboxes and experiences the product itself. Are you focused solely on designing packaging that looks great? Or are you also incorporating other senses – touch, smell,…

5 Tips for Creating Statement-Worthy Seasonal Packaging

The holiday season is the perfect opportunity to get creative, innovate, and release some captivating new packaging. It’s also a time when marketing budgets typically support the extra investment. But it takes a special effort to get noticed in this hectic time. Your competitors are pulling out all the stops and flooding the market with…

Make Your Packaging a Star

You already have great products. But what about your packaging? Far too often brands are opting for unremarkable elements when it comes to packaging. Consumers have seen them time and time again. Some of the brilliance of the product inside gets lost due to non-descript packaging. Good news: there are plenty of elements you can…

Simple Holiday Packaging Program Upgrades

The holidays are upon us! It’s hard to believe it’s that time of the year again, but we’re moving into a crucial period for your brand. Consumers are willing to spend more, but your competitors will fight you tooth and nail for that holiday sales boost. With so many great promotions out there, your packaging…

Promotional Pop-Up Mailer Design Tips

Direct mail promotions have entered a new era. In the second decade of the 21st Century, direct marketing has transformed, and now it is all about options. Marketers and brands have a unique, uninterrupted vehicle to reach customers and prospects alike with direct mail pieces that engage and impact. The key to direct mailing is…

Why Experiential Packaging Allows Consumers to Connect to Products Better

Regardless of whether a company sells their products online or in retail stores, brands need to connect the packaging with the product to boost sales and drive customer loyalty. According to an NPD study, when asked how they like to shop for products, the number one answer from consumers was the ability to self-test without…

Packaging – A Brand’s Most Important Marketing Tool

You know what makes your product exceptional and unique, but the average consumer in a retail venue might not. The goal of marketing is to develop your brand and make it appeal to consumers, and the packaging you choose plays an integral role in this process. Nothing defines the image or solidifies a consumer’s impression…

When to Use Interactive Point-of-Purchase Displays

You rely on packaging design to catch consumers’ eyes and stand out from the sea of competing products, but packaging alone may not be enough in a retail setting. According to statistics, approximately 30,000 SKUs are introduced every year, with each brand competing for consumer attention. This means consumers are often overwhelmed by the sheer…

Graphic Packaging Customers Will Love

While some brands have achieved iconic status thanks to clean lines and simplicity in design, current trends point to graphic packaging as a driver of customer acquisition. These bold graphic designs, which incorporate a variety of specialty print effects and finishes, are redefining the way brands think about packaging designs. In this post, we feature…

Packaging for the Millennial Generation

When it comes to packaging a product, regardless of the industry itself, understanding your audience is key. According to the latest census numbers, millennials have actually overtaken Baby Boomers as the largest generation. This means they have a significant influence over how manufacturers, brands and marketers create, promote and develop products, and that make the…