Gold Ink is a prestigious organization that recognizes the best in printed materials produced by the printing and packaging industries, and the Gold Ink awards … Johns Byrne Gold Ink Awards for 2016
No one likes to make mistakes, especially errors that result in lost time, rework costs, and missed deadlines. Avoiding a BIG-dollar packaging blunder can be … Avoiding Costly Packaging Mistakes
The direct mail industry may have been around for a while, but innovation is no stranger to the industry. From using various stocks and structures … Innovations in Direct Mail that are Changing the Playing Field for Marketers
Regardless of whether a company sells their products online or in retail stores, brands need to connect the packaging with the product to boost sales … Why Experiential Packaging Allows Consumers to Connect to Products Better
The development of effective, impactful packaging for a new product necessitates the collaboration of a talented and dedicated team, including brand experts, marketers, packaging engineers, … Combining Structure & Design in Packaging Creation
You know what makes your product exceptional and unique, but the average consumer in a retail venue might not. The goal of marketing is to … Packaging – A Brand’s Most Important Marketing Tool
Some direct mailers are designed as postcards, with the content displayed directly on the piece, but many still use envelopes, particularly when more information needs … Turning the Traditional Direct Mail Envelope into Something Unique
Direct mail plays a crucial role in many marketing efforts, but it can be difficult to create a substantial impact. Consumers often reflexively throw away … Why Direct Mail Paper Selection is Crucial to Success
The sheer volume of options available to consumers for health and beauty needs demands innovation in attracting attention to make a brand stand apart in … Point of Sale and Selling Aid Ideas for Cosmetics Products
You rely on packaging design to catch consumers’ eyes and stand out from the sea of competing products, but packaging alone may not be enough … When to Use Interactive Point-of-Purchase Displays
Consumers are continually bombarded by advertising messages, and to be effective, a mailing piece must be above and beyond in quality, design, and appeal. Mailers … Automotive Mailers That Work
Whether your product is an automobile or children’s toy, food product or cosmetic line, you would never release it to the public without ensuring that … The Importance of Packaging Testing
