Top 10 Craft Spirit Packaging Trends: The Do’s and Don’t’s
Photo Credits: The Gate | W. Andrew Powell Today, more and more consumers are opting for craft spirits due to the uniqueness of the brands and the millennial generation’s interest in trying new liquors. With most products, including craft spirits, packaging is what draws customers in. Therefore, it’s important that your packaging represents your brand’s story…
Choosing Sustainable Packaging Options – For New & Established Brands
Photo Credit Codex Beauty Just about every consumer brand today is making strides to be eco-friendly and more sustainable. For some brands, their entire line and products are based on sustainable, eco-friendly roots. For others, it’s making small changes in areas that matter that make an impact on their goal to be more sustainable. The…
The Trifecta for Direct Mail Testing
As with all marketing campaigns, there are successful direct mail campaigns and unsuccessful ones. But what makes a successful direct mail campaign? To answer that question, we spoke to direct mail experts at JohnsByrne. Here’s what we learned from interviewing Harriet Kessler, Direct of Business Development and Doug Peterson, VP, National Accounts. According to Kessler,…
Lenticular Printing
Standing out in today’s competitive market is vital to keeping your brand alive – no matter what industry you’re in. Since packaging is the first part of a product a consumer interacts with, brands strive to create eye-catching packaging designs. However, what happens when everyone is creating packaging with unique shapes and popping colors? It’s…
2020 Packaging Trends
The new year is just around the corner, with many new innovative packaging designs coming our way. Exciting colors, package structures, illustrations, and other designs are predicted to have a large presence in both the brick and mortar store and in the eCommerce world. In 2020, there are new key packaging industry trends that are…
Top Challenges of eCommerce Packaging
If you’re like most consumers, chances are you buy many of your items – from food to electronics – online. The eCommerce market has expanded tremendously in the last few years and is only going to continue to grow. In fact, according to CNBC, on Black Friday this year brick and mortar sales decreased by…
Automotive Direct Mail – How Car Manufacturers Can Still Win Big
While technology has changed the way we market to potential buyers, traditional direct mail campaigns should still play a part in car manufacturers’ marketing campaigns. Reaching and exciting a large audience is still at the core of car brands – and direct mail can do that and more. The Role of Direct Mail Marketing in…
Packaging Matters: 3 Purchasing Behavior Statistics Everyone Should Care About
The role of packaging has changed over the years. In today’s world of internet and online shopping, many feel like packaging matters less and less. After all, consumers don’t see the packaging before making a purchase. But is that really true? How much does a product’s packaging matter? Here are three important statistics on purchasing…
The 2019 Color of the Year and its Role in Packaging
The color palette of packaging designs plays a critical role in determining a customer’s first impression of a brand or product. Color plays an important role in determining emotions and influencing behavior. On a yearly basis, the Pantone Color Institute selects an annual Color of the Year, something it has done for the past two…
The Unboxing Experience: Why it Matters & How to Do It Right
The unveiling or unpacking of a product can be just as crucial as the packaging itself. The experience consumers have while unboxing a product has become so important that large retailers are focusing not just on packaging but the unboxing experience as well. In fact, the unboxing experience has become so important that there are…
