Structured Packaging – Adding Value & Avoiding Commoditized Packaging
Photo Credits: Wisconsin Hemp When a business is in a highly competitive market, it is imperative that their product stands out to consumers. An excellent packaging design is a great way to grab a consumer’s attention. So, how do brands create packaging that is memorable and high quality? Creating a high-quality structural packaging design is very…
Creating Effective Packaging for Marketing and Sales Kits
Creating marketing and sales kits is a very effective way to promote your business. These kits are typically used by your sales team to help show potential customers what your business is about, as well as the benefits that your product or service offers. To create a memorable sales and marketing kit, your brand must…
Clean Beauty Packaging: 5 Must Haves
Photo Credits: Tata Harper Skincare In a society where the beauty industry is largely unregulated, consumers are wary to put products with potentially harmful ingredients on their faces. They want products they can trust, made without toxic ingredients – hence the upward trend in clean beauty today. Clean beauty products contain non-toxic ingredients that are proven…
Sustainable Packaging Materials – Your Guide to More Eco Friendly Packaging
Today, more and more consumers – especially millennials – say they want brands that create sustainable and environmentally-responsible products. Therefore, creating a sustainable product not only benefits the planet, but entices consumers to your brand and helps to create brand loyalty. One of the most effective ways to make your packaging eco-friendly is to use…
How to Create Effective Direct to Consumer Packaging
Direct to consumer is exactly as it sounds – it is packaging for products that are marketed and distributed directly to customers without the use of middlemen, such as third-party retailers or wholesalers. By taking this approach, direct to consumer brands can reduce costs, interact directly with consumers, and create an easy and efficient buying…
Best Liquor & Spirits Packaging – From Bourbon to Wine
The spirits industry is one of the most creative fields when it comes to packaging. This industry utilizes unique concepts to catch a consumer’s eye in a crowded marketplace. Whether its whiskey packaging or wine gift packaging, more and more spirits companies are getting creative with the way they present their product to consumers. The…
Refillable Packaging – 2020 Trends
The idea of brands creating eco-friendly products isn’t new. The lifestyle of using sustainable products and packaging has been popular for a while – and it only continues to grow amongst consumers. The health and beauty industry is no exception. There are several ways health and beauty brands can work towards creating sustainable packaging for…
Sustainable Spirits & Wine Packaging
These days, wine and spirits packaging is growing immensely. However, with immense growth comes intense competition and the struggle to stand out in a seemingly saturated market. While interesting bottles and colorful packaging is one way to gain attention, focusing on sustainable solutions regarding your product and packaging is another effective way to entice your…
Top 10 Craft Spirit Packaging Trends: The Do’s and Don’t’s
Photo Credits: The Gate | W. Andrew Powell Today, more and more consumers are opting for craft spirits due to the uniqueness of the brands and the millennial generation’s interest in trying new liquors. With most products, including craft spirits, packaging is what draws customers in. Therefore, it’s important that your packaging represents your brand’s story…
Choosing Sustainable Packaging Options – For New & Established Brands
Photo Credit Codex Beauty Just about every consumer brand today is making strides to be eco-friendly and more sustainable. For some brands, their entire line and products are based on sustainable, eco-friendly roots. For others, it’s making small changes in areas that matter that make an impact on their goal to be more sustainable. The…
