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Every major industry has a few big names that stand out from the crowd, control large shares of the market, and traditionally set the trajectory How Mid-Size Health & Beauty Companies are Setting the Packaging Trends

The formulation of nutraceutical and pharmaceutical products should be based on rigorous scientific research, but that doesn’t mean that the brand’s image and packaging design How to Balance a Scientific Look for Nutraceutical and Pharmaceutical Packaging

The health and beauty industry is subject to changing trends and market preferences, and brands must adapt their message to appeal to the modern consumer. Does Your Packaging Align with Today’s Health and Beauty Trends?

Samples of cosmetics used to mean single-use portions presented in cheap, nondescript packaging and handed out for free, in the hopes that shoppers would use How Sampling Trends Are Changing the Way We Package and Sell Cosmetics

In the HBA (health and beauty aid) industry, new packaging techniques and technologies make it possible to bring a product to market in an unusual, Packaging Designs Not to Miss

Cosmetic samples are a mainstay of promoting a beauty product, but what role does the sampler packaging play in inspiring a consumer to make a Packaging Cosmetic Samples: What to Consider

Personal care is evolving, taking its cue from nutraceuticals and cosmetics to create interest and appeal on the shelf. When it comes to personal care Personal Care Packaging Design Trends

High-end cosmetics have a great deal of competition. Not only are they included in the highly competitive, heavily-saturated health and beauty category, to appeal to Print Finishing Options for High-End Cosmetics

The sheer volume of options available to consumers for health and beauty needs demands innovation in attracting attention to make a brand stand apart in Point of Sale and Selling Aid Ideas for Cosmetics Products

With an industry that’s all about looks like cosmetics, visually appealing packaging is a necessity. Makeup trends change with the seasons, and this is the Exciting Cosmetics Packaging Trends for 2016

Nutraceutical products come in different forms. From vitamins to skincare products, differentiating product lines while maintaining brand identity is key to having a cohesive brand Skincare Packaging Design—How to Differentiate Product Lines

The nutraceutical industry is one of the fastest growing markets and quickly becoming one of the most fiercely competitive. The nutra market blew up from Taking Nutraceuticals and Personal Care from Commodity to Decorative